Debs explains how to use Facebook groups as a lead source for real estate teams. She shares how this strategy generated 17 closings in a month and helped build a national referral network.
Facebook groups as a lead pillar.
It didn't occur to me that I would put an agent in there. I thought that I would just grow the group and then find clients to give to my referral partners from there. And it grew so fast that I ended up that following year going out and interviewing agents in person and then putting those agents into the groups to find their own business.
Wow.
Because no longer had time to get in those groups and do anything with it. There was no management time that I had on my hands. Is it this month, Debs, we're doing 17 closings for our referral partners? Yes. Yes. This month was our highest, both for the team and for our referral partners, by units and volume. So it's been cool.
Learn the Facebook group strategy that launched a local real estate team and a national referral Network on episode 69 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
