Kathleen explains why high-performing real estate teams need clear standards and vision. Most teams skip the middle step of building foundational systems and processes when scaling, which creates misalignment and inconsistent tools across the client journey.
Thank you so much for joining me, Kathleen. A must have characteristic of a high performing team. Standards and vision. We want to have people so rooted down in the standards that they're not even thinking about them. They're reaching up for much higher because if we're looking at our minimums all the time, we're not aspiring for what we could do. Sometimes we miss that middle step. Right? You go from solopreneur. The middle step is where you build the foundation, the systems, the processes, the tech, like all the things you need to power up other people. And often a high majority of teams will miss that step and then get into this team space and it's like chaos because we don't have an aligned, you know, guiding principles. Like maybe we have a mission statement and we have a vision, but we don't know, like, when you're in a pinch, how do you make decisions? We need standards on what are the tools that help us help our consumer and are they the same across the whole client journey? Usually not.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
