A short YouTube/podcast-style conversation where Real Estate Team OS asks a broker/leader about their value proposition for recruiting agents. The respondent describes a hands-on, A-to-Z onboarding approach: a three-week training that covers sales, marketing, operations, contract-writing, touring and offer strategies, plus ongoing accountability—claiming strong retention and success among agents who complete it.
Questions this video answers
Three weeks.
Chapters
What was your original value prop to bring some of these people alongside you?
Most brokerages, you know, since agents are 1099 and you know they're not going to tell you how to do things, they're just going to give you a bunch of ideas and then you have to go implement them. But we're like, hey, if you do A, B, C to Z then you'll be successful. You just have to do it and then we're going to hold you accountable to that. We do a three week training program where we bring agents through that and they basically do kind of sales, marketing and ops training and kind of how we do things from A to Z, you know, how we get offers accepted, you know, the things that we're doing when we're setting up tours, what a contract looks like, things to consider when you're writing contracts and different stuff like that. And so we take agents through that and it's a good opportunity for them to kind of see how we operate as a team. For agents that went through it, if they're brand new then they didn't know any better. But if they had been in the business for a little while then often we had heard that they didn't receive that type of hands on training. We saw a lot of success with and are still here today. A lot of them.
