Taylor Haack argues for small, elite real estate teams over large ones, comparing the model to Navy Seals instead of a standing army. He focuses on matching database size to what each agent can actually manage and how many people one person can reasonably develop.
You're building a real estate team, but not a mega team. Why not?
For me, I kind of looked at it like creating the Navy Seals against everyone else's standing army. I very much understood what you were talking about with profitability is based on agent production, But I also looked at it from their perspective. When someone was asking to join my team, what were they actually asking? Can we win together? I need to get to know these people enough to understand, like, what wins look like to them. And then it became down to, like, how many people can I care for, how fast can I get them running, and how far should I take them? Like, what's healthy? What database size is the right tribe for each one of my teammates for a group that they can kind of shepherd in real estate and stay connected to? And I think that that's more what dictates the size more than me saying, like, oh, big is good, Small is not good.
Get team building tips with Taylor haack on episode 36 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
