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A brief excerpt from a Real Estate Team OS podcast discussing recommended company-generated lead targets per agent per month. The speaker contrasts company-generated vs agent-generated leads, noting new agents typically rely more on company-generated leads while seasoned agents may seek a different blend. Recommended targets: a general range of 8–12 company-generated leads per agent per month, with a refined operational goal of about 8–10; fewer than 8 risks low engagement, and more than 12 raises concerns about service efficiency and capacity.

Questions this video answers

8–12 leads per agent per month.

8–10 leads per agent per month.

Fewer than 8 company-generated leads per agent per month.

More than 12 company-generated leads per agent per month.

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