What’s the holy grail of lead conversions? Live transfers! 🤯

If we can get the consumer to talk to the agent at the time that they want to talk to the agent versus having a lag for the appointment, this is what the consumer wants. They want to talk to somebody when they want to talk to them. And so our holy grail is how many live transfers can we create for ISA hours? It's about one live transfer for every eight hours. And then, you know, one to two appointments per hour per isa. And so there seems to be some breakage, no matter how you do it, when you're having a third party handle it. And so we've decided to continue to insource that and are now moving live appointments for insurance, mortgage and real estate through Follow Up Boss, which is tremendous because they're recorded and then they're also. The AI gives you a summary. So if anybody goes back to them, I mean, this is the, the experience that agents and insurance agents and loan originators want, right? They don't want to call anybody and be rejected either. They want to just talk to the person who wants to buy something. Right.

Learn the ISA model that's working for Dustin Oldfather and his team on episode 67 of Real Estate Team OS.