What’s the number ONE lead source? 👀 #realestateteam #podcast

Here's the top lead source of nearly every real estate team, regardless of size.

If you want to have the operational rigor and you really want to double down on what's working, it's really important that you look at the data, not only the data from this report, but the data in your business. What is the number one source of closed business for teams? Obviously it's sphere of influence and that's by far the most important acquisition channel for most teams, regardless of size. It's not shocking that sphere of influence reigns supreme in terms of customer acquisition and closings. But what is kind of surprising to me and kind of sad to me also is that we asked them, you know, how sophisticated are your long term lead Nurture Systems? 60% of respondents said they either have a basic lead nurture system or they have no lead nurture system at all.

Get essential benchmarks for your real estate team Learn about the team's report with Andrew flackner on episode 48 of Real Estate Team OS.