Real estate tools only matter if they generate business or let you serve clients better. Small advantages count when you're competing to sell California. Chase Whitney breaks down what actually moves the needle in episode 45.
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I mean, the client comes first in all of this, right? If all of the tools that we bring on don't either generate as our business or allow us to provide a higher level of service to said client, what are we doing? Right? So there has to be the benefit. And it's not even just a sales pitch. There has to be a benefit that we can talk about as to why we are the solution that they should be hiring and not our competitors. We're selling California. The smallest advantage is going to make us stand out amongst the tens of thousands of agents that we're competing against every single day.
Learn to market your marketing tech with Chase Whitney and get a breakdown of the core systems that they're using. Check out episode 45, a tech timber episode on real estate team OS.