A founder explains how customer-centric culture becomes self-sustaining. Early on, founders set the tone through hiring for fit. After five years, the team itself enforces those values without needing leadership to push.
Here's how a strong culture can be self reinforcing.
Yeah, you know, I think we've always had a pretty customer centric culture and that sort of developed, you know, a little bit from the start from sort of us as the founders. But then I think as we brought on people we could sort of see like, okay, these are the kind of people that fit with that. And then occasionally like we'd hire some people that didn't fit with it and we're like, okay, you know, this is probably just not the best place for you. You probably find another like environment where you know you're going to enjoy it more or thrive. And I would say like probably the last five years it's like been a very self enforcing thing from the team. Like it hasn't been me needing to say like, oh, this person doesn't fit or this person isn't looking after our customers. It just becomes something which everyone understands, like that's really important to us, you know, as a company.
Learn more about real estate, tech, real estate teams and customer centricity with follow up boss co founder Dan Corkill on episode 40 of Real Estate Team OS.
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