A real estate team takes back leads from agents when there's visible neglect. The rule: if an agent hasn't added notes or communicated with a lead in 30 days, the opportunity gets reassigned to someone who will nurture it.
Every 30 days.
So when do we take a lead back? This is one of the top asked questions. That's what I should have said. Yes, we will take a lead back when we notice that there is neglect happening. What do you mean by visible neglect? It's all out of the database. We require notes every 30 days. And so if we don't see a note indicating that, hey, I met them at their property. They wanted to sell, but they need to work on some renovations. It's going to take them a few months. They ask that I check back in around fall time. I can read that and say, okay, maybe that's why I don't see communication happening every two to three weeks. That's where this all ties into opportunity. Here we gave you an opportunity to meet with somebody who is looking to buy or sell and to nurture it in your database. And if we see that not happening, then we're going to take that opportunity back and we're going to continue working it.
Get tips to empower your ISAs and improve your conversion rate with Lisa ryan on episode 38 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
