Short excerpt from a YouTube podcast (Real Estate Team OS, April 12, 2024) discussing how company core values function in real estate teams. The speakers argue that while formal core values should guide hiring, firing, and business conduct, on the agent/staff level informal belief systems — expressed as mantras — actually drive daily behavior and may be adopted and formalized over time.
How do you make your mission and core values more meaningful?
Like, how often are you at a real estate team or company and people are constantly repeating the core values? People aren't going down the office just repeating core values, but they repeat mantras. I think the core value thing is really important, for sure, and it should guide your hiring and your firing and the way you conduct your business. But on the agent level or the staff level, I think there's a belief system, and those are those are comprised of lots of little mantras. If you don't have the belief systems, they're going to emerge, and maybe you grab onto them, right? Then you put them on the wall and you repeat them.
More on the fundamentals and foundation of Nick McClain's highly successful real estate team. On our latest conversation on real estate, team OS.
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