Short monologue from a Real Estate Team OS YouTube video in which the speaker clarifies that 'process' is often conflated with corporate bureaucracy. The speaker contrasts process with bureaucracy, credits company growth to vision and favorable macro conditions (luck), and notes that after a period of rapid growth they now face a tougher environment requiring greater discipline.
Where people get super mixed up is when they hear the word process. A lot of times they think corporate. Like, the bureaucracy is very different, though. Like, corporate bureaucracy is very different than process. But when you hear the word process, you think like, oh, my gosh, like, we're going to have tight accountability and, like, meeting after meeting after meeting. Like, that's what most people think. But I've seen that a lot of these companies have been built on vision, also with really favorable macro conditions. And so there was a lot of luck associated with a lot of the growth, including us. Like, we had a. We rode a perfect wave up, and now we're in a different environment where we have to be really sharp with every single thing that we're doing.
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