Short podcast-style commentary identifying two main reasons real estate agents avoid making prospecting calls: (1) being occupied with active clients and time-consuming transactions, and (2) psychological avoidance (fear of saying the wrong thing, procrastination, or substituting texts). The speaker emphasizes that focusing on current transactions causes agents to neglect nurturing other leads.
Chapters
Here are two things that prevent agents from making their calls. When an agent gets a lead, that's. That's hot. When an agent gets a buyer or seller that they're working, especially in the beginning, it takes up a lot of time. They're really thinking into the transaction. Getting them back in the mindset of making phone calls or following up with leads. When they've got someone that they're actively working with, that's. That gets in the way right there. The other thing is themselves, right? They get, they. They psych themselves out. Making phone calls can be scary, right? You don't want to say the wrong thing. And so it's, I'll make it the next day, or I'll send a text message and I'll follow up again. And then something, you know, a showing gets in the way. Something shiny somewhere else gets in the way. But usually it's, it's. They get busy with a client themselves, and they spend all their time just analyzing the transaction, analyzing, making sure they're doing the right job for their client. And they're forgetting that they've got to nurture these other leads.
