Tom Ferry explains why a top $20 million-a-year producer in La Jolla joined a real estate team. Top producers struggle to hire and keep assistants, want more time off, and teams can handle the overhead. But some agents won't do it because they want all the credit.
You got to be honest. Is it desperation? Is it necessity? Is it desire? Do you want more time off? There's a gal, and I won't say her name in fairness, her $20 million producer in La Jolla, California. She joined one of my clients teams, right? $20 million producer, she joined, right? She said, can't hire an assistant. I hire them. They quit. I hear them. They quit her, they quit. This is stupid. You guys have had the same team forever. Can I join you guys and basically just drag on your resources? That was a smart thing. She didn't go from 20 to 40. She does $20 million a year. She's totally comfortable. Made the economics, you know, the finance side of it work, right? Teams making enough money to offset the cost. She brings a little more signs to the marketplace. It's now her name and their name. It's a match made in heaven. But it's not for everybody because most people, A, won't be honest with themselves, and B, they want all the glory. Yeah.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
