Short YouTube clip (Real Estate Team OS) featuring Jessica Boswell describing her decision to reinvest all profits back into her real-estate business since she started in 2023. She prioritizes buying infrastructure and people over personal profit, believing reinvestment will raise quality and, over time, attract agents and clients even if the business isn't immediately highly profitable.
Chapters
I started this thing in 2023. We are still a new baby burgeoning business. I put every last penny back into my business. I'm not gonna lie. There are things that I've done, like buying an office, but I'm not taking elaborate vacations on my profit. I'm pouring it back into the business because I want to offer super high quality. And I know it will attract agents and I know it will attract clients. And that's going to take time to build up. And frankly, I'm okay with that. I get that I'm in this messy middle and I've heard it from so many people that you' always as profitable as you want to be. I have believed all along that putting people first will result in profit along the way. So, yeah, Am I, like netting a million bucks? No, I absolutely am not. And I don't feel that people at this stage should. I think that that's what people need. They need to get honest with themselves that when you have a brand new business, we should be putting money back into our businesses.
Check out Jessica boswell on episode 60 of Real Estate Team OS.