Worried about AI taking your job? Don’t be! 🤝

What I think real estate agents are often fearful of is someone's going to come and take their job, whether it be AI, whether it be the big players, whether it be mega teams, whether it be newcomers coming, someone's going to take your job. And what I tell them is what I can't do is build relationships within the community. And that's what we've built our business on, is building relationships in the community. So that way when you're showing a home and you go, oh, hey, for lunch, go hit up SWAGU here in La Mesa, tell Steve something like, tell them I say, hey, tell them to build me. Or, oh, when you go here, did you know that Mount Nebo, which is part of Mount Helix, Babe Ruth actually used to advertise for Mount Nebo to. So, like, that's pretty cool. Those little things that you get from learning from the historical society, that you get from meeting the community and that you can show on video. Not only does it show that you're the neighborhood expert, that AI can't be, but it builds that relationships, and this is a relationship business.

Get marketing, branding and media tips with Brian Kochi as we go inside Whissel Realty on real estate Team Os.