Short YouTube conversation (Real Estate Team OS) about challenges in market expansion. A guest (Christina Salcedo) and another speaker recount a failed pilot caused by poor partner fit and low adoption; the episode highlights the importance of choosing partners who share the same mindset and adopting the people, processes, and technologies needed for successful expansion.
If you've ever thought about market expansion, hear Christina out here.
The hardest part is adoption. So we did have one failed expansion. It was one of those where we were so excited. It was the first one. We were going to pilot it, figure it out. The people were amazing, but unfortunately, they weren't of the same mindset. They weren't. Yes, let's adopt everything you say. The reason we wanted to go with you is because we wanted the business in a box. They were set in their ways. And so it was kind of a battle from the beginning. The agents were confused. They didn't know who was right and which process to use, and it was a nightmare. So I think the biggest challenge is finding the. The right partner, not necessarily someone you get along with, because we love the heck out of them. They were amazing. They just weren't in the same mindset as us. And so it wasn't a good fit. And so we had to pull out of that pretty quick.
Christina Salcedo provides the people, processes, and technologies that have allowed her to expand successfully. Check out episode 62 of Real Estate Team OS.
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