A real estate team leader reflects on building their business from the ground up since 2016, sharing how hiring the right people and systems increased agent productivity. Starting small forced them to focus on what actually worked.
2016
About 50 agents
A finance person (for closings and paying), a transaction coordinator, and an inside sales agent.
We had very little staff. I mean, it was just Gary and I, and we had our office manager and a receptionist, and, you know, we had 50 some agents. We were growing agent count. And, you know, we've always been one to look at ways to increase productivity and conversion. You have to start somewhere, because we were like, God, we have so many things we want to do, and it just seems so far away. And that never ends. That's the other thing. But back in 2016, you know, we hired our finance person that helped and just started doing all of the closings and paying. And then we hired a transaction coordinator just to help the agents with their transactions. And then we hired an inside sales agent. And every ad that we did, we improved. So, I mean, our productivity just kept increasing and increasing.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
