Antoine Thomas says agents are business partners, not clients. Your splits and equity need to reflect that partnership, and treating them as an investment pays off: his team has agents who've stayed seven years.
If you're a team leader, your agents are not your clients. I learned this from John Chaplak. Your agents are not your clients. They are your business partners. We are in a business partnership. So there does have to be some equity. The split is going to be this. So then the investment you as a business partner are making into the company here is your return on your investment. Right. And so it's flipping that, too. But that's hard to do because you have to help the agent see it that way. You have to help the business partner see it that way. And when I was able to understand that, I then was able to have the right conversations with people. And because of that, we have agents on our team that's been with us seven years. Learn more with Antoine Thomas on episode 59 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
