A short excerpt from Real Estate Team OS (episode 41) where Justin Benson and a guest emphasize that the core of a successful real estate team is great salespeople. Technology should be introduced only to support an already strong sales organization—not to substitute for hiring and developing top sellers.
What's the key to real estate team success?
Really great salespeople. At the end of the day, that's what matters the most in a sales organization. It's funny, I get asked that question a bunch, especially from teams that are younger in their trajectory of growing as teams, right? They go, hey, hey, you're the tech guy. What kind of technology should I focus on? How many deals a year are you doing right now? They're like about 50. I was like, just get follow up Boston. Stop there and go sell a bunch of houses. Please do not complicate this because great sales organizations are built with really, really great sales teams and leads at the end of the day, right? So let's start there and get that bedrock in place. And when things feel really chaotic and out of control and you don't feel like you can scale it and you're hitting ceilings. Now we can introduce the technology because the technology helps support the sales organization, but it doesn't make the sales organization. At the end of the day, the people do make the sales organization.
Tech Timber kicks off with Justin Benson. Check out episode 41 of Real Estate Team OS.
