Real estate agents trained only on internal systems are like zoo animals, the speaker argues. They need to learn how to handle real clients mid-journey, not just ones who know exactly what they want. Growth happens in the messy market, not in protected training.
What I found was much like an animal in a zoo that's being fed every day is then put in the wild. That animal can't survive. But when an animal lives in the wild, they survive. They figure out how to hunt. And what I was doing was I was keeping my agents cocooned in my systems, and they never cut their teeth. And the margin as a real estate agent is finding the people that are in the middle of their journey. The real growth is finding the people that are not quite there, but you learn how to talk to them if you can master that. The revenue potential is just incredible. But everybody's fighting for that few people that know exactly what they want. And I was trying to replicate that for a group of people. And it was an honest, it was sincere, but it was misguided.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
