AI Prospecting Gets 6 to 10 Percent Response Rates

3 Nov 2026 · 1 min

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Jason M. Lemkin advocates automating demand generation so AI selects the right LinkedIn contacts, customizes outreach for each prospect, and handles account research and executive preparation documents. He argues this makes prospecting far more productive for getting meetings than the old practice of sending mass messages to thousands of contacts. He contrasts hoped-for response rates of 1–2% from mass outreach with 6–10% from highly customized AI-driven outreach.

TranscriptAuto-generated · 1 min

Speaker A
Listen, like I'll talk a little bit about kind of a rep first and then about myself, but in terms of demand gen, you're right. Everything is automated. You should be able to pick out the right contacts on LinkedIn. It should be able to customize your outreach exactly for that particular prospect. All your account research, all your account background, prep docs for execs, like all that stuff we have agents for. Now, which makes you incredibly productive in terms of getting meetings and trying to hit those folks versus the old days, you'd put 5,000 contacts in an, I call it the automated spammer. And you just spam everybody and hope for 1 or 2% response rates. Now you can get 6, 10% response rates because it's very customized for who you reach out to.