Jason M. Lemkin

Let Customers Try Before You Ask for the Commit

8 Nov 2026 · 0 min

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0:22

The author argues that requiring a commitment before customers can use software is a huge mistake. Instead, companies should offer a pay-as-you-go model that lets customers try the product, even on a credit card, before committing.

TranscriptAuto-generated · 0 min

Speaker A
Now I have multiple departments. Now I can go get a commit. The other mistake I think is if you go in, you demand, hey, you got to do a commit before you can do anything with our software. I think that's a huge mistake. You need to have some kind of PAYGO type model so people can try out the product even on their credit card and, and go from there.

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