You Have to Be AI First at Databricks

10 Nov 2026 · 1 min

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The speaker argues that Databricks must be AI-first: account executives (AEs) need to use AI to understand customers and develop demos. Databricks runs Databricks internally, and every AE uses Genie on their phones. The speaker says Databricks sells Genie to every customer, so AEs must be able to develop demos themselves and use the products. The speaker also describes AI as a CEO-level initiative.

TranscriptAuto-generated · 1 min

Speaker A
The things that have changed are you have to be AI first in this world. You need to use AI to understand the customer, to develop demos. A lot of our AEs were pretty technical as far as a sales team, as a field organization, but every single one of them, we run Databricks on Databricks. They use Genie on their phones. Genie's our product and we're selling Genie to every single customer, right? So they need to be able to develop demos themselves, be able to use the products, be very technical, but also AI now is a CEO-level initiative, right?