Custom Collateral for Any Deal, Not Just Top 5

29 Oct 2026 · 1 min

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In this short demo, Jason M. Lemkin introduces Claude’s “Create an Asset” capability, a whimsical yet practical AI tool that removes the traditional bottleneck of producing custom deal collateral. Historically, only top‑tier (top‑5) deals received bespoke marketing assets, or teams had to rely on personal connections with design or marketing staff. Create an Asset democratizes this process: for any deal, any stakeholder, and at any stage, users can request a specific collateral type (prototype, one‑pager, landing page, interactive HTML, etc.) or let Claude autonomously decide the most appropriate asset for the context. The AI then generates the requested or optimal piece on the fly, dramatically accelerating deal support and expanding access to high‑quality, custom‑fit materials.

TranscriptAuto-generated · 1 min

Speaker A
The last one is very whimsical. It's my favorite. It's called Create an Asset. Previously in prior lives, if you wanted to build custom collateral for a deal, you either had to be working on a top 5 deal or you had to have a friend on the marketing or design team who would prioritize your work. With Create an Asset inside of Claude, for any deal, any stakeholder at any stage, you can generate a completely custom piece of collateral And Claude will surprise you. You can tell Claude what you want it to do, but you can also let Claude decide what is the best asset for this moment in this deal with this stakeholder at this moment in time. And Claude will generate a prototype, a one-pager, a landing page, an interactive HTML file, a puppet show— probably not a puppet show, usually one of the ones I just said.