A SalesVu Technical Support video (Mar 18, 2022) demonstrating the Word of Mouth Marketing feature. It explains how merchants activate the feature in the web portal (turn on at a location), which creates a "Group Deals" tab on their site, then create deals via Add Deal—selecting a pre-created gift card product, setting discount (percent or flat), minimum and optional maximum participants, and start/end dates. The customer flow is shown: customers view Group Deals, click "Buy this Deal", sign in or create an account using phone number + OTP, enter card details, and are only charged if the deal meets the minimum participant threshold. Campaign leaders receive a personal sharing link (also emailed) to recruit friends; successful deals trigger email confirmations and gift card delivery. Gift cards can be redeemed at POS, kiosk, or online. The walkthrough emphasizes that this program turns regular customers into ambassadors and acquires new customers without ad spend.
Let me walk you through one of the best features for turning regulars into ambassadors. The Word of Mouth program engages existing customers to spread the word by offering friends and family group deals. Similar to Groupon but without commission fees. This feature rewards loyal customers for engaging their community by offering discounts that can only be unlocked when a set number of participants buy in. The first thing you have to do is log into the web management portal and and click on Word of Mouth Marketing. From here you have to select the location. One of the most important steps is activating this model by clicking on Active. This will automatically trigger a new tab on your website called Group Deals. This is the place where the Word of Mouth Marketing deal is going to be. After this is completed, it's time to create our new deal. For this you need to click on Add Deal and it will automatically display a format in which you can name and describe the offer. So for example, this offer is for a group that can get 20% off from a $50 gift card that can be used for any plate in the restaurant. Here I can enter a short description and set the conditions to make this offer valid. So if three people buy the deal, they will get a discount for that specific gift card, saying this Gift cards must be created beforehand under the Products and Services in order to select them. On the Featured Products section you can choose the deal attributes such as the discount percentage or flat amount if you prefer. Then the two most important things the amount of people that need to buy the deal to unlock it and get the discount. In this example, it's only three people. If you don't want to oversell, you can choose the maximum of people. Finally, you can select the start date and end date which determines how long your deal will be available. Now let me show you how it all works. After the deal has been saved, regular customers can browse your website and click on this new tab that is going to be called Group Deals. In there they will be able to discover the new offers. The latest offers will be displayed on this page at the bottom. In there they will have to click on View this Deal to get all the details. Customers can access them individually and they can also review all of the information that's needed to become the promoters for this deal. When a customer wants to become a promoter, they need to click on Buy this Deal. Then it will redirect them to either create an account or login. In this example, we will be logging in with our phone number since it's the quickest and easiest way. After we type our phone number, it will ask us to send a one time password. When we send this one time password, it will take some seconds to come to our phones and then we can enter it and proceed to sign in. Once this process is completed, this page will redirect us to a new page in order to put our credit card details. It's important to notice that the customers will only get charged the full amount if they reach the minimum number of participants. In this example, it's only three participants. Once this is completed and they click on Continue, the deal will get accepted and they will become the campaign leaders where they will get a personal link to share with friends and family. This link will also be available in their emails ready to be shared on any social platform they prefer. In this example we are going to copy and paste the link and share it on imessage and send it to a friend One of the highest benefits of word of mouth marketing is that campaign leaders can utilize their social media platforms to reach out to more customers so they can all enjoy discounts for present and future offers when the necessary number of people joins the deal. If the number of participants is met before the deal ends, all customers will get an email with the successful dealer confirmation and the gift card information. Lastly, one of the biggest benefits is that gift cards can be redeemed for pos kiosk or online transactions. To conclude a successfully organized word of mouth program is one of the best ways to exponentially grow your customer base. Reward loyal users for recruiting new customers and the best part is no ad spend needed to reach new people.
eCommerce, point-of-sale (POS), ERP and Data Analytics platform for retail and restaurant businesses
