Why I drop $5K per music video 👆💸 #musicjourney #musicianlife

9 Oct 2023 · 1 min

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In this monologue, the artist explains why he invests a substantial budget (around $5,000) into each music video. He argues that a high‑quality video serves as a promotional tool for local events in Prague, giving him a concrete reason to host release parties and concerts. Beyond marketing, he is driven by artistic standards inspired by icons like Michael Jackson and Prince, insisting that his videos should tell a story rather than merely look flashy. The speaker emphasizes a commitment to “dope” content, rejecting superficial aesthetics in favor of narrative depth, and frames the financial outlay as essential to achieving that vision.

Chapters

When you got a good video, like locally, it gives me something to promote. It's like, I got a new video out, I'm gonna release it, I'm gonna make a release event, I'm gonna make a concert. You're local here in Prague, you gotta always come with something, have some reason. Helps when you have an event that has a purpose. And then the other aspect is it, I just want to do dope shit. So when I'm looking at the people who inspired me, like Michael Jackson, Prince, all these other artists, I'm like, what did they do? They all had amazing music videos, so I don't want anything less, you know? And I always want to tell a story because I'm like I'm like, yo, I don't want to just look cool and look pretty. I don't give a fuck about that.