Stories stick in memory far better than raw information. In a study, students who encoded twelve words into a narrative remembered 90% of them a month later, while those who just memorized the list retained only 12%. The speaker calls stories "wisdom packets" that preserve and transmit insight across time.
And the power of stories is so relevant. And we know this from ancient religious texts, parables and stories. And the thing about stories is that they carry wisdom. I think of stories as wisdom packets or bottled wisdom. And so I think that's the beauty of stories. Doing a little bit of research. And I just. I teach a story crafting class here at the university I'm teaching at. At Purdue. And one of the things that. That came up. Yeah, like boiler up, let's go. Is. Is stories they gave. This is. This is a very old research. And. And pardon me if I don't have the exact details. I don't have the details in front of me, but you get the drift of this thing, is that they gave students, like, they'll just say 12 words to memorize, a series of words to memorize. And they said, memorize these words. And then they gave group B12 words to memorize, but they said, put it in a story and memorize the story. What they did, they said, in the immediate recall, both A and B group groups recalled at the same retention level. It's like, okay, great. Later, let's just say a month later, they asked them again. And the difference was like, 12% of the A remembered and like 90% of the B remembered the words. The point of this is that, man, if you have something important to tell the world, if you package it in a story, it'll be memorable.
