#SYDWAC - How about the power to move you

Sean Buttner explains why persuasion is a crucial skill across any profession. He outlines practical steps: observe environmental cues to find common interests, ask thoughtful questions, frame proposals as mutually beneficial, and use stories to demonstrate conviction. Ethical persuasion builds rapport and leadership; coercive tactics drive people away.
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Sa. All right. All right. Good morning, everyone. Welcome to start your day. Great. Start your day with a coach. I am your certified high performance coach, Sean Butner. And today we are talking about the power to move you. In the immortal words of the rock band Tenacious D. If you've ever seen that Wonder Boy video, that's a quote from it. And really, today, what we're talking about is how sometimes, you know, having the ability to move people, to have that soft skill, to convince people to be on your side, to get into better health if you. You're a doctor, to, you know, use the software, if you're in tech, to, you know, do the things that, you know or, you know, be a good person out in the world, get your kids to eat the carrots, you know, that type of stuff, then you need a little bit of persuasion, right? And sometimes people get really weird with persuasion. But when we're effective with convincing people to take action, to do the things that they know that they should do, you know, we can feel like, you know, we lead better and more effectively. We can feel like we're connected and more in community because we're human beings and we're influencing machines, right? Whether you know it or not, people are looking at you all the time, especially in this age of technology where cameras are everywhere. So your behavior is influencing others. The things that you say are, are influencing others. The things that you do in service to others are influencing others. And so we really need to be thinking about how do we move people, right? How do we develop that soft skill? Because I'm not sure if you've ever been in a work situation or there's someone that felt they had the best idea and they had the worst way to deliver it, right? They tried to coerce you, they got angry, they tried to yell at you in order to get you to take the action that they wanted, join the projects that they were on, or push the agenda that they had. And that doesn't really feel great. If you've ever been at the receiving end of someone who is very unskilled at those soft skills, it can be really frustrating. It can be really overwhelming. It can really. Like, that's what drives people off teams. If you have, you know, one person who is just terrible at reading people and is very abrasive and how they go about trying to enact change. You push people out of the organization, out the team. I've seen it happen tons and tons of times in my career. Tech people generally are not known for their soft skills. There's A stereotype for a reason. And it doesn't necessarily have to be that way. That's the thing, though. Like, there are people that are really good at their jobs that can very concisely communicate what they love about what they're doing and how it helps you and why you should be using it or why you should take that action. So that's the conversation I wanted to have with y' all today because I think we need more people to be better role models, right? I think we need people to really focusing on how they're inspiring others to act because there's been a lack of that, in my opinion. You can take a look at, you know, the news, political discourse. There's tons of examples of how it's failing, how people communicating are really failing us out in the world. So don't be that person. Be the person that is skillful. Be the person that's creating these win win situations where people want to take action because they know it's good for them, it's good for their families, it's good for their communities and society at large. So how do you go about developing that ability to move people into action and not fall into that coercive type of persuasion or persuasion that just turns people off along the way, Right? Because this is something I very deeply care about because it's something that I've really struggled with in my career and it's something that I've really tried to finesse and I think it's what made me really successful at Walmart and at Apple when I worked there in tech is you're not having to rely on formal influence to get people into action, right? Okay, so enough about that. So how do we get into it? I think, you know, we take a look at like Dale Carnegie. Very basic things that you can do with people is just notice things about them, right? So you might notice my background has changed this past week. I had a friend kindly make some suggestions. And so like, if we were in a conversation like, this is my office, you're here, like, okay, you know, oh, you see like it's Steve Jobs book. You see a couple of books there. You might see that guitar there. You can't really see some of the pictures and calendars and stuff, but these are all invitations for people who are interested in those topics or music to ask questions, right? And like, hey, you like to play music. What do you like to play? That kind of stuff. And it's this building of rapport through just finding connection points, right? It's maybe one of the most underutilized tools that I've seen, at least in tech where, you know, things are very clean and there's not a lot of points of commonality on people's desks most of the time, right? Or it's like filled with like action figures and stuff. But that's a whole other discussion. Okay, so like, how do you ask questions about people just by looking at the environment that they've set up for themselves? I think it's a very important question and important part of building rapport, right? Just having these conversations where you're sharing common interests outside of work, outside of maybe the context, just as a human being, like, oh, you're interested in this. I'm interested in this too. Isn't that cool? Right? You're trying to get that like friendly feeling going. So second thing to do when you're trying to persuade people into action and you're using it for good and not evil, of course it's. People are never going to do something that they don't want to do, right? And so it's really just laying out the case for like, hey, you could continue doing what you're doing and not have anything change or you could try this new course of action, right? It's kind of how I'm laying it out here and you know, just trying to be more thoughtful, trying to develop those soft skills. And maybe you're like, hey, this is like, you know, sales 101, persuasion 101, influence 101. And we're just trying to cover the basics here today because I think, you know, like, so many people miss the like block and tackle, you know, the very fundamentals of how this kind of stuff works, right? So develop the win, win situations where. And lay out the case, case on why changing is better for them and in their interests without being too patronizing. And then really it's just highlighting and saying that, oh, I knew someone who came in here like from a doctor, came in here, was sick, we worked on their nutrition, we worked on their working out and now they're, you know, Gonna Live for 150 years or whatever, you know, so it's. Instead of saying, hey, you're not doing the thing that's probably going to help you the most, it's highlighting stories and other folks that had struggled, had overcome it, did the things and everyone's happy. And in corporate America it could be like, hey, like we could, there's two different ways we could go about this. But if we implement, implement this new process, we're going to be able to move quicker and this is going to be good for the team, it's going to be good for the organization, it's going to be good for the product and so on and so on and so on. So it's kind of extending the benefits to a wider audience too, right? If you're like, hey, you need to change this, but everyone else needs to say the same, that's not going to be very convincing. And then ultimately when it comes to persuasion, I feel like, you know, again, being that role model. So you're going to suggest something that you're not going to do yourself that is going to send a signal to people and they pick up on that real quick that, oh, it's easier for you to say what other people should do, but you're not willing to do it yourself. So you obviously don't believe in it. So, you know, have that conviction in your actions and what you go about and I think that'll be really helpful. So that being said guys, you know, you can use the power to move people to again, highlight your leadership skills to feel that sense of community. Because as much as you're going to be able to maybe move people into action, you need others to move you into action too. That's I think why we have corporations and big groups and stuff like that. So that's something that's really helpful and important. But really like whatever you're doing to focus on your social, your soft skills, that type of stuff is really going to help pay dividends. No matter what field you're in, whatever what context you're in, people notice that people tend to like the folks that are able to present cases like that. So any case, hope you enjoyed this video guys. We'll be back here on Friday. If you are looking for a way to take more advanced type of concepts in learning how to build up your soft skills, I recommend you click the link below this video. You'll get a free training on the six secrets of highly performing introverts. But more importantly, there's a link at the bottom of that page to apply for a one hour strategy session with me. Where we do role plays, we have models on how to influence folks. You know, we go over a lot of common pitfalls that, that people tend to trip over. Like influence isn't episodic, meaning there's usually lots of phases and lots of trying and repeating communications. And so if you need to role model some important discussions in your life, if you're like, hey, I have some sales messaging and I'M not sure if it's gonna land. Please hit the link below, put in your name and email, then apply for that free one hour strategy session. We'll get on a call, I'll help you out, okay? Any case, if that's not you, no worries. We'll be back on Friday with the new show doing the weekly reflection. So please do the social media thing like share subscribe, hit the notification bell wherever you're watching us, do whatever is good for that platform and I'll see you guys on Friday. Again, take care of.










