A small business owner argues entrepreneurs chase vague definitions of success and should instead focus on significance. He proposes a movement that helps business owners climb what he calls a mountain of significance, building lasting impact around what truly matters in their lives.
If you could start a meaningful revolution, what would it be called and what would it look like?
Small business owners and entrepreneurs create significance. I would change it from that success that we talked about earlier, because success, everybody has a different definition, but significance is what's significant in your life. And I think the challenge a lot of people have is they go after small business ownership and they kind of get into a grind and a rut. And instead, I want to help them climb that mountain of significance of what's going to matter most in their life.
