Speaker B breaks down how restaurants should adopt tech like kiosks and mobile ordering: first check if it fits your operations, then decide what experience you want. Fast-casual spots see higher order values after installing kiosks, mainly because the screens push add-ons.
How do you help restaurants integrate technology? You talk a lot about technology of self-serving kiosks, mobile ordering systems, and how do you help them integrate those into operations? Because a lot of restaurant owners are scared of technology. So how do you work with them to get that integrated?
Yes, I break it down to 2 parts. So the first one is What makes sense for the restaurant owners to have the system into their operations and then everyday operation. The second is the customer experience. What kind of customer experience they want to deliver? If kiosk makes sense because they are this type of restaurant, they are fast food, fast casual, grab and go, So this type of restaurant makes sense to have kiosks. So the owner oftentimes asks me to set up the kiosks for their restaurant. The main reason is always, is almost always, is to reduce the cost, the labor cost. Mm-hmm. After the installation, then integrating the kiosk, they find out the order quantity has increased. And then because of the kiosk machine has this upselling screen and then there's add-on recommendations for customers, it is nice.
