Summer Chang built a full apparel brand around her 15-year-old dog Cola for the Kittl $5K Cash Prize Challenge, creating occasion-based designs for weddings, Christmas, and Halloween. She used Kittl to develop the visual identity and product mockups, turning her love for Cola into a heartfelt brand concept.
I joined the Kittl Challenge because I wanted to create something meaningful for my dog, Cola. Cola has been by my side for 15 years. He is the sweetest and most loyal companion, and this project became a way to celebrate his life and personality. I imagined him as the face of a brand and created an occasion-based apparel concept with looks for weddings, Christmas, Halloween, and other special moments. Using Kittl, I built the visual direction around him, from the branding to the storefront-style presentation and product mockups. What started as a fun challenge became something much more personal. It gave me a way to turn love, memory, and loyalty into a visual brand story. At the end, I share a behind-the-scenes look at how I used Kittl to bring the project to life.
