This is a YouTube infomercial (transcript) for a hair care line developed by Susan Elizabeth Santsche addressing comedogenic ingredients in conventional hair products. The video frames the problem (hair products causing breakouts along the hairline and damaging hair shafts), presents a new enzyme-rich, non-comedogenic hair care system intended to clear skin and improve hair health, and includes user testimonials claiming rapid improvement (clearing in under a week; transformation within two weeks).
Questions this video answers
Susan Elizabeth Santsche (also referred to as Sue Santee).
Personal Choice.
25 years.
Approximately 30 years (referred to as '30s' in the transcript).
The participant said their face cleared in less than a week and 'completely transformed' within two weeks.
Chapters
Hi, I'm Sue Santee, owner of the spa Personal choice and esthetician for the last 25 years and a cosmetologist for 30s. One of my biggest frustrations that I found working with clients is that there's been a missing in the ingredient world. And we worked very hard at being able to clear up people's skin with great products, great ingredients, but we constantly saw a continuous breakout around their hairline. So if you've ever noticed that you have that breakout along your hairline, along your scalp, and you've got irritation, it's probably coming from your shampoo.
Sue asked me what I was using on my hair. Well, I thought, what does that have to do with skincare? Well, it turns out that the ingredients that are in a lot of the hair care products are actually very comedogenic. And I didn't realize this. So we figured out that not only the things that I was using on my face, but also the things that we use on our hair can directly affect our skin.
It's huge.
You don't think about being in the shower and using an extremely heavy comedogenic conditioner and it touching your hairline, touching your cheeks, and it touching your shoulders and back.
Typically, the surfactants that are put into shampoos are very comedogenic by nature. Not only are they comedogenic, but they are also corroding to the hair shaft, meaning that they're blocking the hair follicle from getting proper nutrients. So year after year, going to number of educations, I would talk to cosmetic chemists and say, so when are you going to come up with a hair care line that was noncommittenic and was really healthy for the hair. So I finally decided to take the project on myself, found a lab, and we started discussing different ingredients and how we could make an impact on people's hair.
I've been battling blemishes along my hairline, my neck, my back, and my shoulders for several years. Two weeks ago, sue tracked me down and gave me some new product that cleared my face in less than a week and completely transformed it within two weeks. About a year ago, I was talking to sue about my skin and what it would be like if it wasn't clear. I told her it would be tragic and I wouldn't know what to do. Walking out and being out in the streets at school, my face broken out. I'd be so unconscious and wouldn't know what to do. Now having my skin clear makes me feel so much better and more confident. And this new product is definitely working.
We take care of our skin when there's a problem. We take care of our teeth when there's a problem. We take care of our eyes when there's a problem. Finally, finally, there's a product that will take care of our hair.
Carrot, pumpkin and mango, being very high in their vitamin A, have the ability to be an enzyme that will exfoliate the dead dry cells. So by actually adding that into our hair care regime, we're finding that it's lifting off the follicle that's not sustaining the life of the actual hair.
Using enzymes on the skin on a daily basis, I can see how invaluable that is to my clients who are in contact with free radicals on a daily basis. Pollutants in the air that are actually causing external aging on the skin. So I can only imagine how beneficial that would be to somebody's hair that is dry, brittle and going through the aging process.
So we are really excited about the new technology. To be able to bring you hair care system that will sustain the longevity of your hair as well as not adding to the problematic breakout in your skin.
And thinking about hair care as part of my skin care system has been invaluable to not only myself, but to my clients.
And I'm excited because this product has amazing ingredients in that to be able to sustain the life of our hair and make it healthy, clear to perfection.
A first of its kind hair care system to sustain a blemish free scalp and clear hairline, promoting optimum health for both your hair and your skin.