Susie TaaffeChief of Staff, RAMMP · Chief of Staff & Strategic Operator | AI-First | RAMMP | Building What Doesn’t Exist Yet

Skanties Was My Camino - and I Had No Idea Until Right Now | Susie on the Sofa with Cass

5 Jun 2026 · 2 min

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1:43

In this conversational segment of the "Susie on the Sofa with Cass" series, Susie Taaffe reflects on her lingerie brand Scanties, likening the journey of building and running the business to walking the 800‑kilometer Camino pilgrimage. She describes how both endeavors involve physical and logistical hardships—such as product defects, supply‑chain battles with manufacturers in China, and the sheer endurance required—while demanding continual return to the core question, "Why am I doing this?" Susie discovers that her answer lies in the joy of creating garments that make women feel better in their bodies, turning a personal passion into a purpose‑driven mission. The dialogue emphasizes introspection, resilience, and the emotional reward of empowering others, while also cautioning that such a path is demanding and not for everyone.

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And so that passion-led business, that kept me like I was driven by that because I was like, this has to work. Like my heart was driving that. Even like the heart is not necessarily going to give you the easiest option. I would say not. Well, Camino wasn't the easiest option, so I suppose Scanties was my own Camino.
Yeah, yeah. Hmm. Oh, interesting realization.
Scanties was my Camino. Like that's actually so true because it was like, like instead of sore feet or whatever, I would have product that would come back that wasn't, um, that I needed to somehow get fixed. And, and, and battles with China and the like logistics of like, it's kind of the same. I've never thought of it like that. And then, and, and similar to Camino, you have to keep coming back to why am I doing this?
Because it is, it is hard running your own business, walking 800 kilometers. It's hard. And you have to keep coming back to why am I doing this? What is What is— what joy is this bringing for me? And is for Camino— is this path, or is this path going to bring me joy today?
I've got goosebumps. I have never put that together, that my scanties was my Camino, because you've got to dig. And the joy— and because when you said that, like, why am I doing this? And my, my why is because these make me feel better. So if they make me feel better, I can make other women feel better in their bodies. Like that is a pretty big why. It's an enormous why. It's like, yeah, okay. Just gonna let that sit. Just gonna let that sit for a little bit. I'm not saying you need to start a side hustle that is like going to be that hard, but it's more that's it, Cass. Yeah. It's the question: Why am I doing this? Yeah.