41:52

In this episode of the Sex Advice for Seniors podcast, hosts Suzanne Noble and Zoe Saldaña interview Sam Evans, co‑founder of Jo Divine, a UK‑based company that sells skin‑safe sex toys and irritant‑free lubricants for adults of all ages. Sam recounts how Jo Divine grew from a modest 2007 hobby—selling a simple battery‑operated vibrator after a magazine ad—to a resource hub with thousands of articles on menopause, vaginal dryness, and safe sex. The conversation covers the hidden irritants in mainstream lubricants (glycerin, propylene glycol, parabens, dyes, alcohol, CBD) that cause thrush, bacterial vaginosis, UTIs and vaginismus, especially for women in perimenopause and menopause. They discuss how hormonal changes, the pill, antihistamines, stress and anxiety affect natural lubrication, and why many older adults need dedicated lubes and toys. Sam explains how to choose safe, non‑porous toy materials (medical‑grade silicone, glass, stainless steel, ABS plastic), the importance of motor power versus size, and the overwhelming market choices. Condom education is highlighted: size, lubricant compatibility, and the misconception that condoms are only for pregnancy prevention. The hosts lament the lack of sex education for seniors, stigma in nursing homes, and the need for age‑inclusive marketing and healthcare professional training. Practical advice is offered for first‑time toy users—start with simple bullet‑type stimulators, troubleshoot battery orientation, and avoid household oils that can damage condoms or disrupt the vaginal microbiome. Real‑world anecdotes (a 93‑year‑old customer, a woman who buried a toy in her garden, free clinic lube sachets that sting) illustrate the lived experience of older adults seeking pleasure. The episode ends with a call for more targeted sex‑education campaigns, better NHS resources, and the affirmation that sexual pleasure is never too late.

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