Suzanne Noble explains why fear of rejection stops people from asking for what they want, especially about sex. She argues that clear, direct communication is essential because others can't read your mind.
Chapters
How hard is it to ask for what you want? Sometimes I think it's all about the fear of rejection that stops us from asking for what we want, but I think if we ask for what we want, especially when it comes to sex, the likelihood is that the response is going to be positive because let's face it, nobody can read your mind, nobody necessarily knows what you want, and so they're just going to perhaps say what they want which might necessarily not be what you want. So I always believe in saying what you want because the fear of being rejected when you're really clear about what you want is actually a lot less than you might think.