2025 Social Media Trends You NEED to Know Right Now

If you want to blow up on social media this year, you need to know this. Everyone's trying to grow their social media presence in 2025, but most are failing because they're following the wrong trends. I've built an audience of millions of followers on social media across nearly every major platform, and today I'm going to reveal exactly what's working, what's dying, and where the biggest opportunities are right now for you to grow. This is the most important thing on social media you need to focus on in 2025. When you look at Sprout, social videos generate 1,200% more shares than text or image based content, and video now accounts for over 80% of the total Internet content consumption. But here's the thing. Whether you're a shy creator or a resource limited business, you can still win in video by using tools like hey Gen. See what Heygen does. It creates an AI avatar review or whoever else you want and they can do it in multiple languages. Or or you can use VEED IO which takes text prompts and turns it into video. Even though heygen and VEED are amazing, I still recommend manual recording because it still performs the best. But if you don't want to do manual recording, I would use the other two. It's better than nothing. See video first. Businesses will dominate in 2025 and there are zero excuses left to not produce it consistently. This simple content trick top creators are using will get you way more views with basically zero extra work. We did a study at my ad agency, NP Digital, where we looked companies who are repurposing content and ones who weren't the ones who were repurposing content. In other words, taking their content from one social network and placing on multiple social networks generated 114,907 views each month versus the ones who weren't repurposing. They generated 45,516 views a month. And that analysis was on 258 brands with at least 50,000 to 100,000 followers. So in essence, you should repurpose your content. It just gives you a bigger bang for the buck. You're already spending all this time, effort and money creating content. Might as well showcase it on all the social networks that you're using and just look at my account. I repurpose my content. It's not just me either. You can look at people like Gary Vee or even a Kardashian. They all repurpose their content. Look, creating unique content is still valuable, but it's often unrealistic. Repurposing allows businesses to scale visibility with minimal effort. Now, if you have unlimited resources and money, by all means create unique content for each social network. That's just not the reality for most businesses. If you're wondering how you repurpose, you literally just take the content that you publish on one network and you post it on the other networks. You can do this through tools like Sprout Social or hootsuite, or you can do it manually. Everyone thinks it's important to post as much as possible on social media when they should be doing this instead. Did you know over 4.6 billion pieces of content are created each and every single day. Guess what's happening with that number? Due to AI, it's increasing. And as users we don't need more content. There's enough to choose from. The reality is, is we need original fresh content on new topics, not regurgit information that people are talking about over and over and over again. For example, who really cares for more content on the nutrition facts of bananas, it's been beaten to death. And we have tools like Answer the Public that help uncover untapped rising keywords and topics. Through Answer the Public, you can type in a keyword and they'll tell you what's trending on these social networks and what people are looking for. Right now. It's not talking about the keywords that people were searching and looking for years ago. It's looking to see what's up and coming at this moment and increasing in volume that a lot of people aren't focusing on. Those are the keywords that have demand but not enough people are creating content around those subjects. So if you create content around those subjects, it's much more likely to do better. If you're not doing this on social media in 2025, you're missing out on explosive growth. Platforms like Instagram and TikTok boost live videos through the algorithm. Especially if you go live with the co host and the other person's also on that platform. So then it goes live to not only your followers, but their followers as well. So which allows you to reach both audiences in real time and the lives start growing at a much faster pace. Look, social platforms are trying to compete for your attention. They're not just trying to compete with other social platforms. I get TikTok competes with Instagram, but they also compete with television and Netflix because you only have so much time in the day to consume video content. So they're prioritizing live raw interactive content to boost the platform's retention. This way. They're hoping that you spend more time keeping up with the Kardashians on Instagram than Disney or Hulu. But the key with going Live is to do it with other collaborators, because this instantly increases your exposure and builds trust. Plus, you're taking advantage of their audience and they're taking advantage of your audience. You both will get a boost in follower count from this as well. Top creators are using this strategy to keep viewers engaged longer, leading to way more views. If you look at Adam Mosseri who runs Instagram, he's emphasized that retention is the top algorithm signal. And it's not just with YouTube, it's with most platforms. And when he's speaking of retention, it's when someone's watching your video, how long are they staying for? It matters more than shares or comments or likes. So you want people to stick around as long as possible, ideally more than a minute. And no matter what industry you're in, there's one top performing strategy that works to keep people's attention and that's to keep having reoccurring hooks. So when you're creating content, you hook someone. So that way you get them to watch more of your video. But why only have one hook when you're discussing different topics? So for example, in this video I'm talking about trends. I would use multiple sub hooks throughout the video to keep you engaged. So that way you stay hooked and you keep watching more and more of the video. In essence have a hook, ideally at least one per minute. That way people stay retained throughout your whole video. Structure your posts like this if you want to go viral. In 2025, too many creators storytelled by jumping from one idea to the next. Instead, you want to build every video or even post like a movie script. You want mapped out points, emotional arcs and embedded hooks. Storytelling without structure creates confusion. And that emotion driven sequencing, happy tension relief makes content bingeable. Powerful storytelling drives deeper engagement and better recall. So more people remember, return and take action. Stop posting with AI unless you're doing this. At NP Digital we did analysis. We took 68 websites, 744 articles. Half human written content, half AI written content. The air written content was modified by humans. And still what we found was the human written content got roughly 5.05 times more organic traffic. People are tired of AI written content. It's just regurgitated information. They want new original content. The best way to do that is through humans. I get AIs emerged and it's great and you should be using it for ideation. And to even help rewrite or adjust the tone or even expand, but you shouldn't fully rely on it. Human led creativity offers unique perspectives and you can even create empathy with your audience more with human creative content than, let's say, AI created content. And by doing this, people will stay more engaged, they'll like your content, they're more likely to share comment link to it, which then increases your traffic and rankings. If you enjoyed this video, check out my video on how to master social media in 2025.