A short sales tip for selling term life insurance: advertise large coverage amounts to grab attention. The speaker contrasts whole life (security/guarantee) with term (flash big, aspirational numbers) and gives example price points to prompt viewers to check qualification via a short survey.
So now with making the ad with general term, what typically grabs the attention are the big numbers. When we're selling whole life insurance, like final expense, it's not the big numbers. It's the security. It's the guarantee. $10,000 doesn't seem like a lot of money, but if I could guarantee you that that's going to be paid out to your family, how much is that worth to you? A lot. Well, with term, it's the opposite, right? It's the big number. We're flashing the sexy. The big number, right? So you could get up to a million dollars in life insurance, and these people are like, oh, my God, a million dollars. And it's not guaranteed, I mean, term 1% of the time, but it's psychologically, it's like, wow, that's a. That's a big number. I don't even know if I could earn that in my lifetime. And so we like to flex the big numbers on the app. So $100,000 from 1425, $250,000 for 3562, 500K from 7125. I want to see if I qualify for that. All you got to do is run through the. The short survey, right?
