Timothy Schucker, a life-insurance seller targeting older women, shares lessons from Sabri Subri's marketing course. Instead of hiding his youth, lean into it as your edge. Make your marketing loud and entertaining, not boring and formal.
On ladies and gents. So just finished up my first day of having the new course that I bought. So I bought it from a guy named Sabri Subi. Basically he's like one of the sharks on Australian Shark Tank. Well known like Internet marketer, does a bunch of stuff with like being like very outlandish in his, in his marketing, just like really catching attention. And so we had like a live stream with him and basically like my question I was trying to figure out because you know, obviously I'm selling life insurance to 60 plus year old woman, obviously not a 60 plus year old woman. And so my goal was like to figure out how can I make something that's relatable to these people even though I'm not one of them. And so.
The I talked to Sabri himself which was really cool and he basically just told me like it doesn't really matter, literally just use that as like a damaging emission. So basically say like hey look, you may be wondering what the hell does this 22 year old know about selling life insurance and how is he gonna help me protect my family? And then like use that to almost like you turn flip like the quote unquote negative into a positive and a differentiator for our company. So the biggest thing that I've learned from this dude and the, I've been watching this stuff for weeks and just joined the course, just met him yesterday which was really cool. But the biggest things that I've learned from is like your marketing just has to be so different than everyone else's. Just has to be so loud, so out there, like entertaining, honestly, like you can't be boring at all. So that's kind of the biggest thing. So if you're watching this video and you're like thinking hey look, you know, I'm worried about not sounding professional. Like this dude literally owns like a, you know, eight figure marketing agency, has done like over a billion dollars in sales for different companies and he'll say like fuck, in ads it doesn't matter. Literally just say stuff that gets people's attention and keeps them engaged because that's ultimately what sells. So that's my little tidbit for the day. About to go hit a cold plunge. So I'll film that for you guys and we will go from there. Peace.
