Short coaching-style YouTube video (by Timothy Schucker) addressing nervousness around cold calling. The speaker explains that people avoid prospecting calls despite comfort calling friends/family, emphasizes clarifying the purpose of the call (you're not trying to sell on first contact) and gives a concrete tactic: triple-dial every lead to maximize chances of getting an answer.
There's so many people that are just scared of the phone. Yeah. You know, it seems like everybody's finding dandy to call mom, dad, friends. Hey, you want to go out drinking? Oh, it's Friday night. Let's go drink. Everybody's cool with that one. But the phone gets real heavy to pick up whenever it's time to call a prospect. The only way that it's not going to be as heavy is that if you work through it and you have to make some dials, but you also have to know exactly what you're trying to do and your purpose of the conversation. The first thing people mess up is that they're trying to sell something off the bat. Yep. You're not. When you pick up the phone, you're actually trying to get them to answer. So you have to triple dial every lead. It doesn't matter if they're new or old, whatever it is. Like triple dial every lead.
