A short monologue warning that insurance agents are highly vulnerable if they do not control their lead sources. The speaker argues digital marketers and lead vendors are unstable or untrustworthy (appear and disappear, sometimes fail to deliver), so agents must secure reliable lead supply or risk being unable to support their agents.
If you are not in control of your lead source I would say you're in a very vulnerable spot because if you are not able to control the one thing that makes you money. Marketers come in and out the door day in and day out. Digital marketer here, digital marketer there. There's new names in this industry all the time. They come in, they go out and they're not here to stay. We've seen lead vendors shut down where they don't fulfill orders anymore. They keep your money, they leave. They're just a really sketchy looking website selling you direct mail leads for $40 a pop. When you start to realize that you have such a vul horrible chink in your armor in this business you do everything you can to patch it up and I think that is for us ultimately especially for me the biggest reason I can't feed my agents if I don't have anything to feed them and they need, they need leads to eat.
