A short YouTube video (creator: Timothy Schucker) advising that the most serious Facebook advertising mistake is lacking a clear call to action. The speaker stresses not to assume viewers know what to do, recommends keeping CTAs short and simple, and suggests including a pain point or desired dream in the CTA to boost conversions.
This is the deadliest of all of the Facebook advertising sins is not having a clear call to action. Do not assume that people know which action you want them to take. I see so many people. They make their entire ad from start to finish, but it lacks one key component. Maybe they have their headline is solid, their ad copy solid. All of it's good, but it doesn't call the reader to action. Without a clear call to action, nobody will know what to do and ultimately will not do anything. Now, when writing your call to action, you want to keep it short, sweet and simple. If you can include a pain point or a dream desire in the call to action, that is always bound to increase conversions.
