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Short spoken advice comparing sales/marketing targeting of customer pain points to a fighter exploiting an opponent's bruise; the speaker recommends directly hitting that 'bruise' to make the prospect feel the pain and motivate action.
Short spoken advice comparing sales/marketing targeting of customer pain points to a fighter exploiting an opponent's bruise; the speaker recommends directly hitting that 'bruise' to make the prospect feel the pain and motivate action.
When I'm looking at targeting pain points, I always compare it to, like, a fighter. If you're watching, like, a UFC fight or a boxer, and you see the guy's got the, you know, the bruise on the ribs, the fastest way for you to take down your opponent or in this. This situation, to get the prospect to start really feeling it, is hit him in the bruise.
