How I made $363,948 last month selling AI (so you can just copy me)

Last month I made $363,000 in my business selling AI and marketing to business owners. And in this video, I'm going to walk you guys through my entire process of how I did that so that you can copy what I did and hopefully see the same results for yourself. Not saying that you will, but if you implement this, you follow the same process, the probability of you hitting those results goes up much higher than if you don't. So without any further ado, let's jump right on in. All right, so quick context. My name is Tim Shooker and I've been in business as I was like 16, I'm 23 now, and this current business I've had for the last three years and up until about six months ago, we could not break the ceiling of $100,000 in a month, right? But ultimately since then we've scaled up broken $100,000 in a month and we actually tripled our business in just the last four, four months alone. So the process that I'm going to show you guys and what we've learned has allowed us to blow up very quickly. So this stuff obviously works and can ultimately get you quick results if you have that solid foundation laid. So basically, let's dive right on in. I have a couple principles I'm going to run through and the first principle in terms of how to do this and the first step in the process is getting balls deep into a market. Alright? So what I mean by this is most people out there that are trying to make money online or do any kind of thing, like they do this, they do something called niche hopping, right? So they'll go and they'll say, okay, cool, I want to do, I don't know, let's say they want to start a marketing agency or they want to sell like automation or some, some sort of AI to business owners in some sort, right? So say, cool, I'm going to do AI and automation for business owners. And what they'll do is they'll take that idea and then they'll go, oh, I'm going to do it for med spas or I'm going to do it for real estate agents. And then real estate agents get hard, gets hard, and then they say, never mind, I'm going to do this for gym owners. And then gym owners get tired and they just jump around from niche to niche to niche to niche chiropractors, dentists, whatever, right? The problem with that is you never get a real advantage and you never really learn the market. In all reality, in my Opinion, what you should do is instead of saying and deciding what service you're gonna sell, you should decide what market you're gonna serve. Because in all reality, like all of the big major markets, there's so much money in them, right? Like Alex Hormozi sold a company for like $100 million in the gym space, right? There's billion dollar fitness and gym companies, there's you know, billion dollar dental companies, there's billion, billion dollar chiropractic companies. So like all of those markets have massive amounts of money in them. But you should get like balls deep into a market. I'll explain what that means. But when you do that, the offer is going to change and evolve over time. But if you are like the go to person for that market, nobody's ever going to beat you in some like, you know, wannabe kid, wannabe SSMMA or Wannabe AI Automation, whatever kid that jumps into the market, they're never gonna beat you, right? Like at the end of the day, this is a long game. I'm in this for the long run. My goal is to sell a company for nine figures eventually. And so, you know, getting balls deep into a market is the key. And so what essentially that looks like is like finding a market and committing to learning everything about it, right? So for example, for me I serve insurance agencies, so I've been in that industry for the last four and a half, five years. And basically I go to all these conferences, I meet all these top level people, like I'm, I know and network and close with people that are doing like hundreds of millions of dollars in this industry. And by doing that, I didn't start that way by any means, but by doing that I've learned and iterated, you know, over the years of like exactly what these people want. So like the offer that I started with three years ago is different than what I do now. But because I know the market, I can just create the product and organize the pieces and the players to put the product together that they want because I know them so well, right? So same thing. When you look at like what Hormozi did, he was balls deep in the gym industry, right? This guy had literally been running gyms for I think like five or six years. Don't quote me on that, but it's been a long time, right? And then he learned the process and what it took to run a successful gym and all these different things. And he knew like he knew gym owners because he was a gym owner. And then when he launched his product, it Just took off. And then he knew what they wanted, so he was like, all right, cool, we're going to start the Prestige Labs and the supplement brand. So then he launches Prestige Labs and it takes off. And it's the exact same kind of thing, right? So pick a market, don't pick a service. AI and marketing, like, those things, those are pretty, pretty safe bets. And my agency, my company does a combination of both, which I'll explain in just a moment. But that's the first piece is you have to get very, very entrenched into the market that you go to. So how you do that again, networking, building relationships, meeting people, and, like, being a student of the game. Like, learn about the different areas of your market. Talk to people. Like, don't be, you know, don't be awkward. Go up and meet people, talk to them, have conversations. Just ask them about what their problems are. And then your mind, if you're not, like, dumb, your mind is going to start finding ways and solutions in terms of how you can solve those problems. And that's how you get rich, and that's how you make money. So that's principle number one, right? Principle number two is obviously you have to solve a burning, painful problem. So whatever offer you do. And again, we're starting from the foundations, so whatever offer you do once you have your market and you're getting insurance is like, the problem has to be like the, the real, like, I would almost say like the number one problem for that market. So for my market, the number one problem that everyone has is they can't market and they don't know how to get quality leads. So guess what problem I solve that one, right? So for whatever market you're in, you just need to figure out what that problem is and orient everything around solving it, right? And there's multiple solutions in which you can solve a problem. I mean, there's probably millions of solutions in which you could solve any problem. So the problem of leads, I could solve that with Facebook ads. I could solve that with LinkedIn ads. I could solve that with cold outreach. I could solve that with Google, SEO, YouTube ads, organic. Like, those are all different things, different ways to solve the exact same problem. So, you know, I could do that with AI chatbots, and that could help solve the lead problem, but it's picking the painful problem and learning and understanding everything about it. And then you want to kind of think through the different solutions and how you could solve it. So, you know, like I just mentioned listing out all the different social medias you could advertise on. You could put together, like, a referral framework for those people, like that, that kind of stuff, Right? So once you solve that burning, painful problem, there's multiple ways you can get your first customers. This video is not going to be about that. If you guys want a video about how to kind of get started, I had a very interesting way of actually starting this business. So if you guys want to hear about that, just let me know in the comments below. But what's going to happen is, like, as long as you picked the right problem and your messaging is correct, which, again, the only way you're going to know if your messaging is correct is getting balls deep in your market and talking to these people, right? Well, once you have the messaging and you're solving that problem, you're going to start making sales and that momentum kind of just starts flowing. This is what happened for me, like, a few years ago. But what happens is after a while, you'll realize that you probably picked the wrong sector of your market. So, for example, if I was in the gym industry selling to personal trainers versus brick and mortar gym owners, the brick and mortar gym owners are making more money and they have a higher commitment to be in that business because they have a lease, right? That's why hormozi the application. Whenever you applied to work with gym launch as a gym, you had to list out, like, where your location was and you had to tell them you had a lease, right? So what you're gonna realize is you probably are serving the wrong segment of your market. So what you kind of have to do, and this is what I did a few months ago that ultimately helped us, like, blow up, is you got. You almost do, like, an analysis of your best customers and your worst customers. And. And you want to know, like, who in your industry is actually making money and who isn't. One sec, I'm going to plug up my laptop before it dies. All right? And so, like, put simply, what you really like, the ultimate goal is you want to be selling to rich people, right? Rich people can be business owners. It could even be, like, individual people. Whatever it is you want to be serving to people that are making a lot of money so that the work you do makes them a lot of money and you earn a percentage of it, right? So if I'm selling to, like, an individual real estate agent, I can do the exact same service for them. Set up a chatbot, set up, you know, marketing, set up all this stuff. And if I earn a percentage of what they make, cool. But if I do that same thing for a real estate brokerage. The percentage of what they make is gonna be bigger just by the fact that they're a bigger operation. So when you first get started, usually you're not going to be like those high level customers, they're not going to trust you until you kind of build up like a name and a reputation for yourself. But at a certain point what you realize is who you're serving is handicapping and limiting your business. Especially for like a service based business where retention and recurring revenue is a big piece of it. Like if there's, if people are churning out of your industry constantly, then your business is gonna have churn by the nature of that. So you want to find the people that are already making money, right. And then figure out how you can tailor your service for them. This isn't always step one. If you can do this in the very beginning, fantastic. But a lot of times to kind of like break into a market you do have to go a little bit like lower on the totem pole I guess I would say in terms of like who your customer's gonna be and who you're gonna serve. Alright. Now at this point I'm gonna kind of break down like what the actual services that I do kind of broad so that you can kind of model something similar. So essentially I'll talk about like the marketing component and then I'll also talk about the AI component. So what we do is we help insurance agencies generate leads. So essentially we have a whole go high level white label that integrates and uses AI. And so basically people will come to us wanting to use the automations that we've built. Right. So you know, we've spent the last three and a half so years kind of like building out all these automations within a CRM and programming these automations and tweaking and tailoring them over time to a point where like it's one of the best systems in our industry for working leads, nurturing leads, getting appointments to book on your calendar. So there's a high demand for it. And really like the way that you can do that is I would say like the software of GoHighLevel and the AI within GoHighLevel is very, very high quality. And the ability to monetize that software through you can basically white label it. So you build it one time you pay about 500 bucks a month as a base fee and then you can sell individual accounts for realistically whatever you want. Currently I charge about 97 bucks a month for that so they pay for the CRM on top of paying, paying for our service. And that alone does about 30, think 30k a month. Just by itself, just the CRM. And so that alone is doing about $30,000 a month. And then everything on top of that is just pure. It's pure profit. Right. So essentially we're almost like white labeling this system that we've built out and you build it one time and all you have to do to replicate it for other people is that you just essentially duplicate what's called a snapshot. That's this whole separate video. If you want me to make that, let me know. But essentially that's kind of what we do. So we have the CRM with all these automations built out, and then we also have a marketing like agency piece that goes with this. So we'll run Facebook ads on their account, sending those leads into our CRM with all the automations built out. So you have the marketing and the AI component kind of tied in together. So it's almost like a hybrid offer. And that just crushes for us because the marketing piece gets them an immediate roi. So it's very easy to justify paying us. And then the AI helps to systemize their business so they're making even more money on top of that. And then it also helps with retention because if they leave, they lose all these automations in the system that we have. Right. So that's kind of like how the offer works now as you scale, what you'll realize is like, especially if you get into a crowded market, is you have to create and define a unique selling proposition. So this was a major game changer for us over the last few months as we kind of like shifted our focus towards higher quality customers and then creating a very unique offer tailored towards those customers. This is how we like literally tripled in the last few months. So we did that. We kind of made that shift. And what I would say is like.

I can't build your offer for you. I actually did make a fire video a couple months ago. It's called how I make offers or something.

But basically like by the nature of them hearing what your offer is, they should simultaneously understand why everything that they did before didn't work. That should be your goal. When you craft your offer, right, and craft your unique selling proposition, a lot of it is in the way that you position your offer. Okay. So the other thing too that I think a lot of people get wrong is like when they have something that's working, they start overthinking Everything. And they don't scale. In all reality, I did this exact same thing, which is why I can speak from experience, is like, once you have an offer that's converting and you're profitable, you just need to hire more sales reps and spend more money on ads. That's it. That's literally it. And then you can improve the product and improve bottlenecks and fix things as you go, but you're not gonna make more money unless you spend more on ads and hire more salespeople. That is literally it. So if you are, you know, if you have an agency or you want to start an agency, like I'm telling you, the skill of sales and the skill of sales management in is a must. It is a must. You will not scale unless you have those skills. My business partner is excellent at that. So he actually handles all the sales management at our company. But I mean, if it wasn't for him doing it, I would have to be in the trenches doing the sales management or I'd have to hire a sales manager. Right. And you know, managing a team of appointment setters and closers is. It's so pivotal. Right? Because for example, we run a call funnel. There's different ways you can do, you know, conversion mechanisms to sell whatever you sell. But for us, we do a call funnel. You gotta have people to send those calls to and you gotta have people to call your leads. So like once you have something that works, you just need to hire appointment setters, hire closers, and spend more money on ads. Right. I can tell you the exact formula and exactly how I'm gonna get from where I am right now to a million dollars a month. And it's gonna be fixing bottlenecks as we scale to improve the throughput of my funnel and spending more on ads and hiring more sales reps. That is literally it. I'm not gonna change the offer, I'm not gonna change the product. I'm gonna continue to improve and refine the product as we go, but it's literally just gonna be more money on ads and more sales reps. So you really want to keep it simple as you're scaling.

The other thing too. I will say the next principle is as you're scaling.

You are going to have like what seems like an over inflated sales team relative to your fulfillment side. So for us right now I think we have six or seven people on fulfillment, but we have 16 people on the sales side. That's six closers and 10 setters. It might be six closers and nine setters at the time of filming this video. Not sure, but it's like three times the size. But that's the correct way to do it because essentially what happens is as you build and scale your business, the salespeople are the ones that bring in the revenue, and you use that revenue to hire more staff, right? So I know I'm getting a little bit more advanced in terms of how to do this, but I want to kind of give you guys, like, the full playbook of what this looks like. So more ads, more people, and then you essentially just look at the business. You do a bottleneck analysis of what is holding me back. Solve that and scale. So to recap, in the very beginning, you have to pick a market, really dive balls deep into understanding that market, understanding the problems, who are the big players, get to know and network around those people, and really just like, enthrall yourself into that market. Okay? From there, you need to solve the burning hair on fire problem. All right? The way that I prefer to do this is by using things that are infinitely scalable, right? Setting up and running ads for people. Not necessarily infinitely scalable, but it's really not. It's a pretty scalable service, right? It's not like I'm doing. It's not like I'm building individual websites for people. It's not like super custom every time there is a custom element. But it's not like I'm having to create something from scratch because they're all kind of doing a similar. Similar thing, right? And then I have the AI component where literally I can just zero extra cost of fulfillment to add an additional piece onto that. So you got to pick that product that solves the hair on fire problem. Do an analysis. Once you start to scale, am I serving the right people, or do I Do I need to shift the positioning of who I'm targeting? Then once you have that and you're profitable, spend more on ads and get more people, ladies and gents. That's how I hit 363k last month, and we should hit $500,000 in June. So that's literally it. It's not that complex. It's hard work, but it's simple. Hopefully you guys found value from this and look forward to seeing you hit some big numbers soon. Peace.