Timothy SchuckerCo-Founder Advanced Agent Marketing

How Many Calls Does It Take To Make $100,000

Name: How Many Calls Does It Take To Make $100,000
Uploaded: 2025-12-07T18:43:29.805021
Duration: 59 s
Channel: Timothy Schucker
Description: Short YouTube transcript (August 2, 2023) explaining how many calls/leads a life insurance agent needs to earn $100,000/year. The speaker assumes a…

7 Dec 2025 · 1 min

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0:59

Short YouTube transcript (August 2, 2023) explaining how many calls/leads a life insurance agent needs to earn $100,000/year. The speaker assumes a 100-point commission, $1,000 average annual premium per policy, an 8% close rate on purchased leads, and $35 per lead; they calculate this implies ~166 dials/day or ~$828/week to reach $100k using an “Insurance Profitability Calculator.”

Questions this video answers

100 point comp

$1,000

$35 per lead

Approximately 166 dials per day and $828 per week to hit $100,000 per year

Chapters

How many calls does it actually make to make $100,000 a year as a life insurance agent? Well, let's break down the numbers. Let's assume that you're at a 100 point comp, which is pretty standard in the life insurance industry. Your average policy size is $1,000 in annual premium and you're closing at about 8%. I mean 8% of all of the leads that you buy, not of the people that you talk to. Now let's say you're paying about $35 a lead for a high quality branded lead. In that scenario, it would take you 166 dials per day or $828 per week to hit your income goal of $100,000 per year. If you're wondering how I got all of those numbers, it's because I used a tool that we have created called the Insurance Profitability Calculator and it'll tell you the exact amount of leads, AP policies per day and dials that you need to make in order to hit your goals. So drop in the comments down below how much you want to make as a life insurance agent and we'll make a video breaking it down for you.