How This 26 Year Old Sells $20,000/mo AP (Final Expense Telesales)

Julian, 26, closed $20,000 in final-expense insurance sales in his third month. He moved from annuities to this faster, higher-volume business by mastering tonality, deep listening, and building his own lead lists instead of buying expensive ones.
Questions this video answers
$20,000 in business (this month so far in August).
This was his third month selling final expense over the phone.
He said viewers can reach him by email—spoken as "Julian at the Arsenal Agency" (verbal contact cue).
Chapters
Alrighty, ladies and gentlemen, what's going on? I've got a very special guest here. This agent this month so far in August has written $20,000 in business and this is I believe is only his third month selling final expense over the phone.
It's all about trust. If they don't trust you, right. They're not going to buy from you. Doesn't matter how great the product is. Right. Not so much about having the most available products, but it's just letting them know kind of that you're going to solve their issue, solve their problem, help them out.
He's already cracked a twenty thousand dollar month. So Julian, I wanted to bring you on here. I think you can offer some good advice to new people in the business or you know, just agents in general as to kind of what you're doing to have twenty thousand dollar months. So welcome to the channel, my friend.
What's up guys? Hello. Hello. Yeah, no, I'm super blessed. Yeah. If you would have said like a year ago or even a couple months ago that I'd be doing this, you know.
But no, I'm super fortunate for sure.
I love it, man, I love it. So for people who don't know you kind of give us a brief background on how you got into the industry, what you were doing before and you know, what brought you to selling life insurance.
All right, well, cool. Well, yeah, my first sales position was actually in car sales, so. Yeah, right. Yeah, so I did that for a couple years and I did. Well, don't get me wrong, but the hours are pretty brutal. Yeah, I'm, I know pretty much every car guy is gonna like understand what I'm talking about here. It's pretty much brutal unless you're in like a luxury dealership. So I did that for a couple years and I just said, man, I can't, can't keep working like seven days a week almost, it felt like. And yeah, so I actually stopped that. I went to something called physician recruiting. One of my buddies was there and he's like, oh, you should do this real easy.
And I ended up going there. So basically taking a pay cut, doing that for six months. But it was a small company, so it was back when those smaller companies were actually laying people off. So we basically got in there, worked it for like five, six months and they're like, yeah, we have to let you go because we can't like, you know, can't keep in business. And I was like, oh, well that's cool. So then I basically had to figure it out and for the longest time I was like, what am I going to do? What am I going to do? And funny enough, one of my friends actually got me into life insurance. Well, not even life insurance, just insurance in general. So I actually started out at Farmers. So. Yeah, so one of my buddies, it wasn't long, it was like one and a half, two weeks. So trust me, it was a lot. Yeah, right. No, it wasn't long. And yeah, so he owned a farmer's agency and he's like, you know, you can do this, this and this. You just got to get your licenses, I'll help pay for it, everything like that. So I actually started out doing PNC and Life. I had both licenses. I bet you're glad you got it up. Yeah, right. Yeah, so I basically did that. And honestly, like, I had a lot of old age PNC leads and I was working that and I was just like, man, like everyone just wants, you know, the, the newest, best rate. Like there's no loyalty, nothing like that. And I actually sold. I was like the only agent selling life insurance. That's the. I never sold a PNC policy. Like my two weeks there, I sold life insurance. I think I had like six or seven apps in those two weeks or something like that. You know, like family, friends, stuff like that. But I actually had one of my really, really good friends from the dealership, one of his dad's best friends actually called me. He was in life insurance, and he called me up and let me know what he was doing. It was actually annuities.
So for the last, before I did this, that's what I did. So I did annuities with him. We did fine. We're, you know, back and forth. But there's a big difference between annuities on life insurance as far as how the process goes. So annuities a lot more in depth. I mean, I had to study so much material to understand with annuities because you have to understand state laws, you know, everything like that, client's best interest, et cetera, et cetera, et cetera. And the process a lot longer from like start to finish. Like, you might get contact with a person with an annuity on like day one and not be finished until like three months down the road paid, you know, everything like that. So the process is a lot longer. Obviously, you know, commissions are a bit bigger, but it's just, you know, I didn't like it, you know, and, you know, I started looking into life insurance, thinking if I can transition. And I think it was actually, I think I was watching one of Julian's videos. He had a day in the life or something. Something like that. Yeah. I was like, huh, that's cool. And it just kind of got me on the hook where you can, you know, I've always been a, you know, more of a volume person, like just pump out as much volume and life insurance, you can do that, especially with final expense. So that kind of brought me there. And, you know, I actually started with when Zoosurance was a thing here, and then we transitioned. Yeah, yeah. And then we transitioned into the brokerage and then, you know, just kind of jumped in. Full. Full thing. Don't even think about it. And, you know, here we are, you know, 100.
You mentioned something that, like, I. I think a lot of agents would find strange or I guess interesting to say the least, because I talked to a lot of people and like, their goal is to get into like, the more advanced markets and annuities or whatever. And usually people will like, start in final expense and then they'll like, move there. Like I did the opposite of the opposite direction.
Yeah. I mean, all. All honesty, it's. It's not that I hated doing annuities or anything like that. So most people find more success doing annuities, like doing like seminars and stuff like that. Like, not a lot of people do like virtual.
And like, just phone calls and stuff like that. That's part of it. Right. But for me, the biggest thing was, I mean, at least with my partner that I had, I mean, he had. He has 25, 30 years in the. In the business, and he kind of said, you know, let's focus on annuities. That's the right way to go. So I always thought, why focus on life insurance? Yeah, focus on the annuity. But I mean, in retrospect, honestly, if I had to do it all over again, I probably would have started with life insurance, then transition annuities. Because it is. It's such a complex thing. You know, having that life insurance background can definitely help you. Again, I didn't have it, so I just kind of learned. I just put in the time more than, you know, most people would and studying, like state laws and studying the actual products itself and making sure I understand A to Z kind of what's better on this product versus this company versus this company, and, you know, how it benefits the client, X, X and X basically 100%. So that, I guess that's kind of it. Yeah. If I do it back again, I probably wouldn't have started annuities first, then Life insurance. But you live and you learn, right?
There's so many more moving pieces. Like, I remember when I was selling face to face, I obviously started with life insurance. I found one annuity on a Walmart gift card lead, right?
Wow.
Went out to her and she. I think it was like a $250,000 annuity or whatever. It took like two months to like, process everything. And before I even got paid from, like when I first met the lady, Right. I think we had two appointments that I drove out there to meet her.
Yep.
I think my total commission, because I had to split it with a different agent, was like 2,500 bucks.
Wow. Yeah, that's. And that's the thing, right? It's not, it's not a simple life insurance. You can just write the app. You know, in our case, you can find out an approval right here. And then worst case, it goes to underwriting for a couple days. Right. With that, I mean, you have, you're not dealing with such, I don't want to say smaller amounts. Right. But you're dealing with hundreds of thousands of dollars of assets, whether it's quality.
It'S their entire savings.
Exactly. Right. So. So, you know, that's, again, you'll find a lot of. I don't want to say it's easier when you're face to face, right? But, you know, trying to convince someone to do an annuity, right. Whether it's in their best, you know, if it's. Even if it's in their best interest. But on top of that, like having that not personalized feeling, right. Trying to do it virtual, you know, if. Trust me, I got a lot of like, you know, I can't even think of the word. Not even restriction.
It was just a lot harder. Right. You know, you have to build a trust, you know, you have to, you know, show them kind of why. Right. You don't.
Well, then you're, you're playing, you know, freaking ping pong with financial advisors, back and forth.
Yeah. 100.
For years, and you're some random dude called them off of a ad they saw online, like.
Exactly.
It's definitely tough.
Exactly. Yeah. It was no easy thing. And I'm not saying I went into life insurance because it was easier, but it's definitely. It's a more streamlined process to get. It just fit me better. Right. As far as the volume.
Yeah.
Right. I, I could, I could definitely. I, I just like it a lot better. It's a, it's a, it's a faster process. It's less confrontation Again, you trust me, you get a fair bit of confrontation with final expense. Right. With telesales.
Yeah.
Any, you know, telesales job. But, you know, you're not trying to convince someone to move, you know, all of their life savings away. It's a one product, right?
Yeah.
Hopefully. That makes sense.
No, it makes perfect sense.
So for people out there that are watching this, you know, they see $20,000 in a month. Obviously, that's no joke by any means. What does it take to get there? Like, what does your process look like from A to Z?
Yeah. So, I mean, honestly, I don't do any. I don't like to think I do anything special. I mean, I've always been a very personable guy, right. So whether that helps or not, you know, usually, like, I always get a ton of reviews, right. Which is always. But as far as kind of what I do, I just take care of the client. I mean, quite honestly, that's the best thing. If I had one piece of advice, that would honestly be, it is not necessary. There's so many people. As much as there are good apples, and I say this all the time. As much as there are good apples in this life insurance business, there's bad ones out there, right? And honestly, all you have to do is listen and solve their problem. Right? I mean, those two. Those two things will carry you so much farther than anything else and be customer service oriented. That's it. Right. I mean, it's almost like. It's like when you go to Chick Fil A, right? Here's a good example. You know, they always say my pleasure. Like, they're very customer oriented. Right? And, you know, I take that to heart, right? It's the same thing, you know, how I treat my clients, right. I just want to make sure that, you know, I'm solving the problem and I'm taking care of them and that they're happy. Right? Those three things will help with your business. It'll help with your retention. It'll help with everything.
So it seems like for you specifically, you just really tailor it around, like, solving the problem. Customer service. What would be like, an example of that? Right? Like, you know, you call somebody up. What's. What are you doing differently than, like, the average agent is in terms of, like, customer.
Yeah, Yeah. I mean, quite honestly, all I'm doing is. I mean, for example, right. I let them know kind of once I figure out kind of what they're looking for, right? So whether it's like, what their. What their concerns are, okay. And then from there Kind of, you know, I, I try to deep dive a little bit. Kind of what it would look like without it, you know, how it would help what they were looking to, you know, protect what it would look like if they had it versus if they didn't. And then from there I always explain kind of who I am, how I'm different, how I'm able to help, how, you know, basically, you know, in a nutshell, right. You know, I'm able to provide the best thing for them, right? How I'm always going to be looking for the best thing for, for them, not for me, but for them for their particular situation. Right. And that definitely helps, you know, lower, lower the bar down. Right. It's, it's all about trust. If they don't trust you, right. They're not going to buy from you. It doesn't matter how great the product is. Right. A lot of people are very focused on, you know, I have to have every single carrier or I have to have every single, single product. I mean, I know people that only have one carrier, two carriers, and they're, you know, they're doing well. It's not so much about having the most available products, but it's just letting them know kind of that you're gonna solve their issue, solve their problem, help them out, right. You know, do the best thing for them. Right. So many people, especially telesale, you gotta think, especially in the final expense market, right? We're dealing with typically older clientele, right. You know, they're afraid of being scammed, whatever it is, you know, whatever the reason is, right. They're more susceptible to attacks and cyber attacks and it's just putting them at ease, right. You're not there face to face to see expressions or you know, not, let's say hold their hand but, you know, be right in front of them.
Sometimes with the E apps, you wish you were there to hold their hand.
Yeah, right. Yeah. Especially with like certain carriers with the E signatures. Oh my gosh. It's not fun. But yeah, you know, nonetheless, that's, that's. I would say that's kind of what I'm doing different. You know, just make sure they're comfortable, make sure they understand who they're speaking to and then making sure I walk them through and you know, fall, you know, also explaining things, making sure they understand. Right. That's, that's. I find a lot of people don't understand either what like term or whole life, you know, for example, or, you know, certain things about policies or anything like that. Like they Think they do, but they think they do. And even people that have had policies before that you know, I've replaced. Right. They don't even know what they have, they, you know, or anything like that. And I definitely take the time to make sure that they fully understand what they have, what they're getting into, stuff like that. So that helps as well.
Sounds super simple what you're describing.
Yeah, yeah. I mean, you would think, right? But.
I don't know, you'd be surprised. It's. It's kind of crazy, dude.
I've seen it, I've seen it. But it's like what you're describing is, you know, it's, it's the fundamentals of just like showing people that you care. Like they're not gonna care what you say until they know that you care.
Right, right.
And a lot of, I feel like a lot of it comes down to tonality, like just in the way you speak, which I know this is something that you do really well. Like your tonality when a heard you on calls is you have very like laid back and relaxed.
I'm the same way in person like that. And that's the thing. A lot of people are getting nervous right, when they're on the phones. I mean, it's nothing. I just pretend that they're like, I envision they're like right there in front of me and how I would talk to them. Right. It's like, it's like you're talking to a buddy or anything like that. But like the customers can feel that or the clients can feel that. Right. You know, a lot of people just have commission breath is what I call it. And they're just like straight to the sale. Okay, well, you want, you know, and it's like they skip like A, B, C, D and all the way to like, you know, X. And they just want to get the A to Z. Right. And just skip it. Right. And I'm sure you could get some sales that way, but in the long term, you're not going to be consistent that way. 100%.
100%. 100%. Awesome. And so for a newer agent that's out there or someone that's watching this video, what would be like the biggest piece of advice that you would tell them that would, you know, help them get to this 20k month mark?
Yeah.
Honestly, I mean, the most cost effective way would be to make your own leads. 100%.
I mean you, you, you. That way you know exactly what's going out first. Right. You can, you can make it Say whatever you want. Right. But ideally you can track it. It's not only more like cheaper, right. But you have more access to it. Because at the end of the day, right, whenever you're buying from a vendor or whoever, you don't know what that lead says, right? Yeah. All you get is like their name, their number, you know, maybe their birthday, email, whatever it is.
Yeah.
But at the end of the day, you don't know what it took to get there, you know? And I know you mentioned at the time that you, you did like the Walmart gift cards, right. Like at that point, like, you know, it's a struggle, right, versus where you can get targeted actual ads, right. For final expense. People actually wanting final expense products or life insurance to cover it. Right. You'll find different clientele. Like 100, right. That way. Yeah.
I would state approved thing. That's, it's huge, man. The, the difference is it's so massive that like. Yeah, it's working. Two different. Like sex with people.
Yeah, exactly. I would say that's probably the. One of the biggest things. And, and, and just, just taking. And I kind of mentioned before, I don't sound like a broken record, but it's like I'm saying it for a reason, right? Like I don't just say things to make it up. Like taking care, taking care of the client's problem and listening to them and treat them like a friend or a family member. Like that, that in itself will take you so far. Even if you're, I don't want to say like less skilled because I'm not saying I'm like the. I'm not 100 closing by any means, but that'll take you a lot farther, right. And putting in the effort, right. 100 will take you. So, so, so so far that's all I've done. Honestly.
Getting the right leads. Not paying, you know, $50 or $30.
Yeah, that's insane. That's insane.
And then just caring about the people and making the damn phone calls.
That's it. You just gotta put the work and, and show that you care. Because there's so many agents that don't. That you're just a, you're just a commission to them. Which is, which is crazy to me. I don't, you know, it is what it is, right?
Yeah, it's wild because it's, it's, it's counterintuitive, right? Like if you're going out there trying to make a bunch of money and you only care about the money, you make less money but if you go out there caring about the people, you make more money.
Yeah. And it, it almost reminds me of like the saying that I used to use. Well, we heard at the dealership. And it's always the people. And I don't say the people that pay the most or whatever, but you know, with car sales, the people that pay the most were the happiest. Right. The people that did it were always the, you know, the worst. I know that doesn't necessarily correlate, you know, to. To life insurance, but more of the meaning of the. The more that you take care of the person and treat them well, you know, the better off you're going to be.
Thousand percent awesome, man. Well, appreciate you coming on here, man. If anyone wants to reach out to you or ask you questions, where can they reach you?
You can reach me at. You can actually reach me on my email. I don't have much social media yet, so. I'm sorry.
No, you shouldn't. Dude, I deleted all social media. It's a waste of time.
Yeah. Besides like a Facebook account that like all my family uses. But yeah, you can reach me. Actually, if you need to reach me, you can reach me on my email. It's gonna be Julian at the Arsenal Agency. So kind of like that last name that you see, the long one that's really hard to say. Arsenal Agency dot com. There you go. Yeah, it's French. Yeah, yeah, I'm French Canadian, actually.
Oh, really?
Yeah. Yeah.
Awesome, brother. Well, I appreciate you coming on here and to all you guys watching at home, thanks for watching. We'll see you soon. Peace.
Bye, guys.










