How To Create Facebook Lead Ads That Convert Like Crazy

I'm about to show you the exact Facebook lead ad framework that has allowed our clients to generate lead costs as low as this. By the end of this video, you'll have your very own Facebook ad created that is primed to convert and generate you tons of leads. I'm also going to show you guys how to use a special type of ad that outperforms the rest of them 99% of the time. First, you need to understand the anatomy of a Facebook ad. Here's an example of an ad that you would see on Facebook. Now, notice what your eyes are drawn to. First, the image. This is called your creator. So it could be image, could be a video. Some people will use a carousel, which is like a collection of different images. Next, your eyes are drawn to the headline. And finally, if the image and the headline kept your attention, you might read the ad copy. So later in this video, I'm going to show you how to optimize your creative. But first, let's talk about the tech. That's the ad copy and the headline. Here is the biggest mistake that most people make with their ad copy. Everybody always focuses on the features of their product and not the benefits. So a feature of insurance, for example, might be no blood work or medical exams or premiums. Stay level and never go up. What you should do instead is focus on the emotional side, what the product actually provides for the person who's buying it. You can do this by simply listing out all of the features of your product and then thinking about what the actual benefit is behind them. So if no medical exams or blood work is the feature, then get life insurance in your own home without being poked and prodded at by a doctor would be the benefit. You can also use Alex Hormozy's value equation to maximize the effectiveness of your ad copy. If you haven't already heard Alex Hormozy's value equation, it basically goes something like this. To determine the value of a product, you multiply dream outcome by perceived likelihood of achievement and divide that by time, delay, times, effort and sacrifice. So basically, the higher the perceived likelihood and the higher the dream outcome and the lower the time delay and lower the effort and sacrifice they have to put in the higher the value of your product is. Now let's think about what the dream outcome would be for life insurance. Maybe it's protecting their family or leaving behind a little bit of extra money, you know, making sure their family is not having to cover their funeral. Next, let's touch on perceived likelihood of achievement. So this would obviously Just be. How likely are they to be able to get life insurance? Well, you could simply say something like there's a policy for everyone. All we need to do is match you with the best option for you or guaranteed to get you approved on a product. Now let's talk about how long will it take? Nobody wants to spend hours and hours on the phone talking with somebody to get life insurance. Obviously it takes longer than five minutes. But what I'll always say is get qualified in as little as five minutes. And then for effort and sacrifice, no medical exams or blood work, you don't have to go to a doctor, nothing like that. You can do it all from the comfort of your home. Another thing that might go in effort and sacrifice is the amount of money it'll cost. So I'll throw something like for as little as a dollar a day now for the headline of your ad, you can literally just use the dream outcome as your headline. So for this example, we'll just say protect your family for as little as a dollar a day. All right, now let's talk about the framework for our ad copy. Now I have an acronym for this. It's ERBA H E R B A H stands for hook. This is what's going to grab somebody's attention whenever they're read ad copy. So it could be something like Attention senior or if you're a parent, this is the most important thing you'll ever read. The next acronym is E which stands for explains we're giving them more context and more details about what we're actually talking about. So if our headline is Attention senior, then explain could be there is a new state regulated senior life insurance program designed to pay for 100% of funeral expenses. The next letter of our acronym is R which stands for relate. So this is where we're tying it back to how it relates to you or in this case whoever's reading it. So we've caught their attention, we've given them a little bit more details, but how does it actually relate to them? That's what we're doing in our. So an example could be in as little as five minutes, you could protect your family once and for all and get qualified for our plan today. Now the next letter of our acronym is B which stands for bullet point. So basically with this we're just listing off the benefits of the product. So for example, that could be have 100% of your funeral covered, never goes up in price. So you can easily fit it into your budget and protect your family for as little as $1 per day. All right, so let's get down to our creative, which is literally the single most important part of our Facebook. I'm going to you guys a special type of ad that actually outperforms all other types of ads 99% of the time. So let's look at a few top performing image ads that we've actually ran on our own life insurance lead campaigns. With this particular ad, what I think makes it stand out a ton. So you got five random women dancing in a field. It's kind of confusing. You don't really know, like why they're there. But then you see this big headline up top that says, no medical exam life insurance. We have all these different pricing options as well as a button that I can click to see if I qualify with this one. The main thing is it's very attention grabbing. It's a scroll stopper. Right. It's a pattern interrupt on Facebook so it catches attention. All right, now this next one, we have a very compelling hook right here. It says, are you a trucker? If I'm a trucker, I'm probably going to be reading that and be like, oh, yes, I am a trucker. You get life insurance that covers you during an accident. Well, if you're a trucker, what are you most likely to die of an accident? Perfect. We're checking all the boxes. We have a few different pricing options and a button that says, see if I qualify. Also, this image on the left is pretty attractive and pretty eye catching. All right, now this last one is super simple, super sweet. This is actually a final expense ad that we ran. Text up there is super simple, just says cover your funeral for as little as a dollar A. Obviously that is a big want for the people that are seeing this ad. And then I have a call to action. It just says, click, learn more. And if you look at this picture of a casket, this is honestly one of the strangest caskets I've ever seen. It looks like it's iridescent or rainbow or something, but it's a super eye catching image which definitely contributed to this ad success. So some key to include in your photo ads, bright colors, easy to read fonts. You don't want to try to decipher some coded message and some weird font you picked out because you think it looks cool. Stick with the simple, stick with the basics, and stick with stuff that looks good when it's bolded. You want to have some text, but try to keep the text to a minimum. So the less text you have on the image, the more important the text that's actually included is perceived to be. So if I had three words instead of 15, those three words are going to mean a lot to the person that sees the ad. And then the last key is to include human faces. You know, at the end of the day, we're all social creatures. We're on social media when we're on Facebook. So if you have a face in your ad that is always going to do well. And for the text on your image, I recommend just using like a super clear and concise headline, something that explains what your product is about, and then include a call to action on the image as well. So my favorite place to create photo ads is actually Canva. It's a completely free online photo editing tool that I use basically every single day. Now, if you guys want a tutorial of me teaching you guys how to create ads on Canva for life insurance, just comment Canva in the comments below. And if I get enough of those comments, I will be sure to make that video for you. All right, drumroll please, ladies and gentlemen. Now for the number one most effective, highest converting, highest performing type of ad. Video ad. So in countless studies, video ads have been shown time and time, time again to outperform photos. So here are a few tips to make an absolutely killer video ad. Number one is to actually write out a script before you film your video. You don't want to just freeball it, hop up on the camera and, you know, spit some facts about life insurance. Ultimately, that's just going to turn out to be terrible and your ad will not convert. Now, when you're writing your script, remember to focus on the benefits. People don't buy based off of features. They buy off of the benefits. What is it going to do for them and their family? Also, if you can tie in story into your script. Remember facts and tell, but stories sell. So if you can include a story that absolutely demonstrates the power of life insurance, your ad is going to convert tremendously higher than those that don't. Now, number two is to use a teleprompter app to read your script. Super easy. There's tons of free teleprompter app options on both Apple and Android. All you need to do is download it, paste your script into the app, read it and record it. Next, you're going to want to use a free video editing software. There's tons of them out there. I don't have a specific recommendation for one, but if you just Google it, you'll find a ton of them. Now, when editing your video, you definitely want to add captions because a lot of people will scroll through social media without any audio on. So add captions, add music to make it engaging, use fast cuts and add simple graphics to make your video more engaging and more interesting to watch. Here are some short video snippets of ads that we've done for our clients that have absolutely killed it.

I've been in construction for over 25 years and if you've been in construction for any amount of time, you know just about anything can happen on the job. Early on I realized just how dangerous our jobs can be. First big job site I was on 3 weeks in the business, we had a crane failure right at the end of the day. Almost killed me and 10 of my co workers. Two hours after I got home, still shook up from what happened on the job, my grandfather passed away right in front of me from a long battle with cancer. Three years later, another crane failure, this time killed an iron worker. His wife and nine kids were left with nothing. I tell you this not to scare you, but to help prepare you after being in the industry and witnessing accidents happen on and off the job, friends and co workers passing away so suddenly, I've made it my mission to help tradesmen like you protect your families. I specialize in helping construction workers get up to a million dollars in life insurance to protect their families from financial disaster with no medical exams and no blood work required. That way, in case something does happen it and you don't make it home, your family can still put food on the table and the house payment can still be made. Construction workers of all trades. I'm here to help you. I know what it's like. I've witnessed it happen in my own life. Do the right thing. Click Learn more down below to fill out the short survey and see how much coverage you can qualify for. It's a quick and simple process. My name is Brian Armsey. Let's work together to protect your family today.

Now remember these the most important part of your ad is the first three seconds. The hook. I recommend spending about 50% of your time brainstorming the hooks and the other 50% of the time actually writing the rest of the script. It's the exact same way that a YouTube video works. Rewind to the back of the video and notice how I started it. I'm about to show you the exact Facebook lead ad framework that has allowed our clients to generate lead costs as low as this. If you weren't hook within the first few seconds, you would not still be watching this video. This point should demonstrate how important it is to have a solid hook. Otherwise, your ad, your video, whatever you're trying to do, even your call intro, nothing you do will convert unless your hook is good. At this point in the video, you should be able to create a highly converting Facebook ad that will generate massive amounts of leads for you and your business. But if at this point you're thinking to yourself, hey, you know, that sounds great, but I don't know how to actually put that into practice. I don't know how to write a script that converts. I don't want to learn how to edit a video. If that's you, we can help. If you'd like to have us do everything for you. I'm talking about making the videos, writing the script, writing your ad, copy the text, the headline, everything that goes into your Facebook ads. We offer a platinum setup where we do all of that for you. All you need to do is click the link down below in the description to get more information. That being said, thank you guys so much for watching. Be sure to click that like button if you got value from this video, hit the subscribe button down below for more videos like this. Without any further ado, like, I will see you guys in the next one. Peace.