A short advice segment from Timothy Schucker's YouTube video advising insurance agents to prioritize matching clients with the best policy for their needs. Recommends mastering underwriting (using tools like Toolkits or Best Plan Pro or an IMO underwriting guide) and places ethical client-first behavior over chasing higher commissions to make policies harder for competitors to replace.
Believe it or not, if you actually put your client with the best policy for them, it makes the policy pretty hard to replace. The way to do this is to have your underwriting down to a T. You use an underwriting tool like Toolkits or Best Plan Pro, it's going to be much easier to do. But you can also use an underwriting guide given to you by your IMO to make sure that every single time you're matching someone with the best rate they can qualify for. If you genuinely care about your clients and aren't just going for the higher commission and put them with the best policy for them, it's going to make that policy ten times harder to replace by other agents.
