How To Generate High-Intent Final Expense Facebook Leads In 2024 [FULL TUTORIAL]

Ladies and gentlemen, in this video, I'm gonna be showing you how to generate your very own high intent, final expense Facebook leads. Updated for 2024. If we haven't met yet, my name is Tim Shulker. I've literally helped and coached hundreds of insurance agents to generate their own Facebook leads and also spent, you know, hundreds of thousands of dollars on Facebook leads for final expense of my own money and my company's money. So there's anyone qualified to teach you this stuff, it definitely would be. Would be me and my company. So happy to throw this information out here and show you guys this for free. So I have everything set up on this page for you. There's five steps that we're going to go through, right? So if you already have some of these steps done, feel free to skip throughout this video because I have this all chaptered out and set up like it should be. So first thing I'm going to talk about is setting up the Facebook page, then the business manager, then setting up your ad account. So that's basically just like laying the foundation of the basic stuff. Then we're going to kind of get into like the meat and potatoes of the video, which is going to be actually creating your ad, which is the most important part, and then also setting up your campaign, which is where a lot of people get stuck up. It's more of like the. The technical stuff that goes into it and the actual, like, click here, click here, click here to set up the ad to start getting leads. So without any further ado, let's go ahead and jump in to creating a Facebook page. So as you guys can see here, I'm just here on Facebook. This is our Facebook group Insurance Agent Freedom. If you're not in it already, I definitely recommend joining. But let's go ahead and create a Facebook page. So if I click here.

I can. As you can see, I'm logged in on my Facebook profile. So I'm going to click on these bunch of little dots, say menu. And then here on this right side, it says create. Right? So I'm just going to scroll down here and find page. So there we go. Click on page. And so now we're gonna create our first Facebook page. So basically here you can name it whatever you want. I always say there's two different types of pages. You got branded pages and ghost pages. So branded pages are like, I'm gonna put my first name and my last name. You know, like Tim Shooker Insurance or whatever your agency's called. Right, Whatever you want that to Be that would be more of like a branded approach. So that's where like, you want to brand your agency or brand yourself on Facebook. That's what we do. That's what I recommend a lot of people to do. Or if you want to kind of hide behind the shadows, you could do what's called a ghost page, which is just where you make a random Facebook page that you're going to generate all your leads under. So it's separate from your agency. Right. So I'll just come up with a random name off the top of my head. We'll call it Seniors Choice.

Benefit. I won't say benefit. I don't like that word. Seniors Choice Life Insurance.

Scli. Boom. So whatever name you want to do, don't copy mine because it's just a stupid name. But whatever you. Whatever you want category, we're just going to say insurance company and then bio. I mean, if you want to get real cute with it, you can add a bio. But if we're just running ads and generating leads, we don't really need all that. So we're just going to hit Create page and it's going to ask us for some more info here in a second. So we can put a website if you want, phone number, all this stuff. You know, you guys can go through this and do whatever you want, customize it, make it all cute. And then basically what I recommend doing is you do always want to add in a profile photo. So I will show you guys how to do that. Give me one sec and I will open up Canva here. All right, so we are here in Canva. Now. We're going to make a quick little logo. So what I can do here, basically I'll just go to Elements. You know, if I'm calling it Seniors Choice Life Insurance, I mean, you can get fancy with this or you can be really simple. Honestly, people overthink a lot of this stuff. It doesn't really matter that much. But I just type in senior, right? Senior. And I could literally just use any of these photos. I can use this. As stupid as this looks or as cute as this looks, depending on who you are and what your opinion is. I could just use this and I. I'll just use something really dumb and simple just to kind of prove to you guys this doesn't really matter that much. If you're using your agency, just use whatever your logo is. But just going to use this, it's very cute or stupid, depending on what your opinion is. I'd say it's probably stupid. But whatever. So we're going to download that. Got it. Here. I'm going to drag this over to where it says profile photo. Boom. There we go. But the old ladies will like that. So we're good to go there. And then the next part here, cover photo. This could also be good. If you want to use it, you don't have to, but it's entirely up to you. So we're going to go. Cover photo.

Cover photo.

Here we go.

And now, basically, this is just kind of like the background of what's going to go on your ad. So they have all these templates here. I'll just do something super duper simple. I'll just add some text that says.

Find a good font. Use lotto for my font.

And this is going to be about as bare bones as it gets. But nobody really looks at your page, so it doesn't really matter. So I'll just say, life insurance.

For baby boomers. Boom. And then I can just throw this up here. And again, like, if you guys have watched previous tutorials of me doing this, I might have spent more time on the COVID photo. This should just show you guys how little this matters. If you're trying to brand yourself, sure, you can have a fancy cover photo, but if you're trying to get leads to call, just keep it simple. So life insurance for baby boomers. And then we got our little button there. So we're gonna hit next.

And I'm not gonna go too crazy with the page, because all we got to do is create it. I'm just trying to do get the minimum viable product out there so we can start generating leads. And then I'll just hit done. So this is our page. Page is all good to go. Next thing we're gonna do is we're gonna create our business manager. So to do that, we're gonna go to business.facebook.com.

Now, I'm already logged in. I already have a business manager created. But if you didn't, let me show you guys what it would look like. If you didn't, and assuming you don't, the page will look like this. So come to this page. You're just going to log in with Facebook, log in there, and it'll have you create it. You'll just put in the name, you'll add a payment method, select your time zone. Very simple stuff. Just kind of go through those steps, and if you guys get confused on that, go and check out a new video for it. I'm not going to go crazy in depth into how to do the business manager. It's pretty simple stuff. So then I'm going to show you guys how to create an ad ad account. Okay, so now that we're in the business manager, we're going to go over here to where it says add accounts under accounts and I'm just going to click add. It's not going to let me create a new one because I've already created the maximum amount for this business manager. But you basically just click add, create, create a name for it and then it's going to pop up. Creating an ad account is very simple, just like creating the page in the business manager. I did kind of do like a very simple walkthrough, but I'm not going to go too in depth on that because there's plenty of videos out there that will show you how to do that. So now that we've done that, we're going to go over to ads manager and once you've set up the page, the business manager and the ad account, you should see this here. You should have your ad account here. So I'm in the ad account now. Now we're going to talk about creating our actual ad, which is ultimately the most important part of this entire process. So let's go back over here and I'm just gonna create a new blank template on Canva. Now, what I've seen work really well recently, there's two different styles I'm gonna show you guys how to make. I'm just gonna create it from scratch. You guys can kind of see how I do it. One is the quote style, right? And basically what this is gonna allow you to do is get the low hanging fruit. And what I mean by the low hanging fruit is these are people that are already interested in life insurance. And, and we're going to make it very clear what this is actually about. So I'm just going to say life insurance.

Boom, right there. Life insurance.

For seniors.

For.

Seniors. And I'm just making this in all caps, right?

So it's very simple to see. What I've found works really well is if you can have a white background people, it's very easy for these people to see it, right? So life insurance for seniors. And then basically what I would do is I'll add in a few different quotes, right? So I can do.

Let'S say I'll do 10,000. I'll just do 10. Yeah, I'll do 10,000. So 10,000, right? I had 10,000 right here and then next to it I can put a price.

Just Find out whatever the actual quote is. I'm just going to make up numbers here to keep it simple. 55 per month. And then I'll basically just copy this all the way down and change the coverage, right? So we'll do, you know, 15,000 and then 20,000, and then I'll just make this like 65 and whoops.

65 and then 75. And then obviously, when you're actually doing this for yourself, make sure you get real quotes. Don't just, you know, pull random numbers out of thin air. It'll definitely work better for you that way. But as you can see, I have all these quotes right here.

Tell you what, what I'm gonna do is I'm gonna make this black, and then I'm gonna make one of these red. This one red?

Yeah, we'll do that. So it's kind of stands out a little bit. And then I'll just say.

Click.

Learn more.

To see if you. You qualify.

Boom.

So as you guys can see, this is, like, super basic. And what I've found from doing this a lot is that oftentimes the basic ads seem to perform better than the super complex stuff because.

It'S just very easy to digest. Right? So as you guys can see, this is, like, kind of ugly, but this is a perfect example of an ad that would convert.

Just like this. And then if I want to add in like a little red circle.

If I'll probably switch this back maybe to here, maybe I'll make this green. So, like. Yeah, there we go. That's good. And then I'm just going to do a little bit circle here around the 75amonth, so you can see how great of a deal that is, Right?

Boom.

There we go.

Perfect. So as you can see, we got life insurance for seniors. We got a couple different prices.

This here. Click Learn more to see if you qualify.

And there we go. This is a great example of an ad. And there's one more thing that I want to make sure that we add here, and that's whoever, whatever age. So here's kind of what I recommend doing for this style in particular is you're going to want to pick, like, show rates for a female and then show rates for like, a healthy female with little health conditions. Because obviously this is an ad. We're trying to get attention, get people to come in through the top of the funnel.

So the goal is obviously to capture attention, right? So we want to have better prices to kind of get people into the ad. And then at the bottom, you'll Just want to add a little disclaimer saying, like.

These are sample rates for a, you know, let's say 50 year old female with no.

Health issues. Rates will differ based on age and sex. And then obviously we want to add this on here, but you know, it's a disclaimer so it doesn't have to be like super bold, but we do want to make sure that we have that on there.

And then I'll just move that, move it right under here. And it is on the ad. So that is, you know, we're compliant there, but it's not like so big that it's gonna affect conversions. And as you guys saw, like this is actually, I mean, it's actually kind of starting to come together and I can get cute with it and you know, add different things or whatever. But this is like a very basic, simple ad that ultimately should convert for us. And if I add this is make this red or you know, kind of play around with the different colors of this, maybe I make learn more in red just so it pops. But as you guys can see, very basic ad. This is number one, which is the quote method. Now also another very common method that a lot of people use. And I've used this too to generate tons of leads and write a lot of business is what I call like the casket method, right? And so this is basically where you just add in a little casket, a photo of a casket. Because obviously, you know, this is funeral insurance people are going to be kind of looking out for that. So I like to do like a little red up top, a little red at the bottom, and then I'll have a call to action at the bottom and a headline up top. You guys will see what I mean in just a second. So I'm just going to add this text here. I'm actually going to make it white.

And then I'm going to go to effects up here and add lift. Because you guys see the difference how this pops. This is what I want. I want for it to pop. So I'll just say protect your family for as little as $1 per day. Wham, bam, thank you, ma'. Am. We're gonna make that a little bit smaller so it fits on here. I'm gonna adjust the line spacing so that I can make this bigger and it stays on my header. So as you guys can see, that pops quite a bit there. Protect your family for as little as $1 per day. And then I can look up a casket, right? There's all these different images, you know, of These caskets, I'm just gonna find something that's bright and will capture attention. Right.

Let's see what we can do here.

I might just use this one. You guys have probably seen this exact image before, but that's okay because I'm going to do something a little bit different, right? And what I found is, have you guys ever seen, like, BuzzFeed or these, like, news articles and different things like that, where they'll have, like, a little, like, red arrow pointing to something, and it makes it look like something is. Is happening?

That kind of stuff performs really well on Facebook. Before I show you guys that, let me just finish the call to action. So I'll just say, click, click, learn more to see if you.

Qualify. Exclamation point. Might make that a little bit less bold. Actually, I don't even think I need to do that or to say, click, learn more.

Boom.

I'm going to make that a little bigger, drag it right there, and then we'll do, like, little quotation marks just so they can see that. That's what I'm talking about. Cool. So let me show you guys this little arrow method. So basically, if I go to elements, I search arrow.

Graphics. We're going to do a red arrow, actually. So this little red arrow here, if you can kind of like. Basically what we're trying to do here is just like, stop the scroll. Like, okay, I'm going through Facebook. There's all these cat videos and blah, blah, blah, and this and that. Whatever. How can I make someone just, like, pause and be like, okay, what's going on here? And like, this arrow just pointing at something. All of a sudden, it's like, okay, what's going on with this image? Why is there this random arrow? And what is it actually pointing at? Right? And then if you can get, like, a red circle too.

And something like this, and you can do, like, a little shindig like that. It's like, okay, what is this red arrow? What is the circle? What. What are we pointing at here? Why are you circling the flowers? I'm at least going to stop and look. And then maybe I'll even like, change this background so that the red actually popped. Pops a little more. So now we have the green and the red and it's popping and all this. Right? I spelled little wrong. We update that, and then I can even make learn more yellow. So this pops out even more. And we got here us here in ad. So this is the casket method number one. And this is the quotes method, right? So we got Two different ads here. So that's basically like we have our creative done, and this is ultimately the most important part. So I haven't run this exact ad. I've run ads like this, but maybe this one just absolutely kills it and I get tons of leads, or maybe it tanks and just sucks. But maybe, just maybe, I come in and I change this to blue and this to blue, and all of a sudden leads are falling out of the sky. Right. And that's kind of the way that Facebook works, is you just want to give it as many things as possible, not all at once, but you want to kind of down slow, slowly split them in there and test them. And that's what's going to give you the results, is the volume of testing. Right. So once you test things enough times, like you're going to. You're going to find a winner. But you really do have to have that patience and really give it. Give it a shot. Right. So let's go back over to the ads manager here. And we're going to go to campaigns. We're going to click create. This is where we're actually getting to the meat and potatoes. And we're going to set up everything. Right. So let's go over here. It's going to ask me to confirm some stuff. Cool, we'll get to that. And I'm just going to click leads. Right. And it may ask you if you want to create. Let's see if it asks it here. Okay. It may ask you if you want to create like a tailored leads campaign or a manual. Always just do the manual because we're going to keep it simple and set it up this exact way. So campaign name. I'm just going to call this Facebook lead gen and call it whatever you want. Name doesn't really matter. We're gonna hit next and then the ad set. Right. So this is where we're actually gonna set up who we're targeting. Right. I'm just gonna call this. Let's say we're doing I. So disclaimer here. I always get really.

Really, like, in depth with my ad set name. You don't have to, but I will name it like the audience and then the states that I'm targeting. So if I'm targeting everyone in Arizona, North Carolina, and Texas, which. Let's just do that, for example. So I'll just call this broad.

Az. Nc Texas. Right. So broad. Arizona, North Carolina, Texas. So that means I'm going to be targeting everyone. Broad. Right. We have our little page here. We add in the C Senior choice life insurance, the one that we just created. It's going to ask me to accept Meta's terms and conditions, which I will obviously do because I have no choice. Performance goal, which is maximize number of leads. Scroll down, skip all this stuff. Daily budget, I'm going to start it at 20 and then this is super duper important. Start date, always do the following day at 12am and the reason you do this is if you don't, Facebook is gonna spend all of your budget in the remaining few hours of the day, which is not a good thing. So we're not gonna do that.

What's going on here? Let me zoom all the way out, try and fix this, whatever's going on. Okay, cool. So conversion location. We always are gonna wanna select instant forms, right? Stay with that because it keeps the person on Facebook, which ultimately gives us a lower cost per lead. So. So now we have all these different things. The reason that I've made this updated video is Facebook changed like everything. So people watch these old tutorials and just get really confused. And I got confused at first and just had to do a little bit of clicking around. So audience controls. So here it just says I can do this. Minimum age of 18 up to 25. And I'm like, okay, what the hell is going on here? Why can't I target 50 plus? I'm doing final expense. What is going on? So here's how to fix it. It's advantage plus audience. This is great if you're doing something else other than final expense. But for final expense, we need 50 plus. So we're going to do switch to original audience options. And then if I scroll down here, all of a sudden I got my age targeting back. I can do 50 to 65 plus, which is what I'm going to do. I'll leave custom audiences blank. We're not going to touch that. Let's go to locations though. And this is where we're actually going to select the states. So here I don't want to target the whole US because unless you have all of this, all of the licenses, that's going to be a nightmare for you. I'm going to type in Arizona.

Add that. I'm going to type in North Carolina, Add that. And I'm going to type in Texas. Add that. Now you guys, obviously whatever your states are, have them in if you're doing a local area. Let me show you how to do that real quick. Let's say I live in Oklahoma City, Oklahoma, for example. I do not live in Oklahoma City. Oklahoma. But let's just say I did hypothetically, right? If I can find it here, boom. So basically what I can do is I can drop a pin. If I'm like running face to face in Oklahoma City, I can drop a pin right there. I just clicked drop pin and then dropped it and all of a sudden these coordinates pop up, right? So then now I can just say what radius around that I want it to be. I could do 50 miles around Oklahoma City or I can do 10.

Or whatever I want to do. The one important thing to pay attention to is making sure your audience size is above like 50,000 if you're doing local. Otherwise your leads are going to be crazy expensive. So that's that. There again, I'm just going to do Texas for this example.

Age. Make sure to do 50 to 65. Leave all genders, leave detailed targeting. I'll show you guys what to do with that in a second. Placements. Leave advantage placements on. Let's go to next and let's do add. We're going to name this ad number one.

And then I never do an Instagram account. I just use my page page which I haven't really seen be a problem.

I'm going to turn off multi advertiser ads and then media. I'm going to click add image once I download this. So I'm actually going to download both of these. And what I personally recommend for you guys to do is to launch with three ad creatives at a time. You never want to just launch it with one or your success is going to be non existent because you're going to fail. So you want to, you want to add at least three ads at a time to give Facebook as many chances to find you something that will work. So we have this first ad here. We're going to add this in. I just leave everything on original because it's going to crop this all weird and I don't want it to do that. So I'm going to hit next.

Just hit done. Don't worry about any of this stuff. Don't let any of the stupid stuff Facebook just throws at you get in your way. Just dodge it like bullets from the Matrix. Cool. So I'm going to also show you guys something really cool which is chat GPT. So I don't want to write ad copy to be completely honest with you guys and I'm sure you don't either. So what I'm going to do is I'm going to go to chat GPT. Let me open this up here. And say write me a short and sweet, sweet.

Ad copy for Facebook for to sell final expense to seniors.

I want to market it as a product that protects their family from funeral costs and has a.

Attention grabbing headline.

Boom. And then add a call to action.

To click learn more to see if they qualify.

Here we go. We're just going to hit that there.

This kind of sucks. So I'm just going to say make it shorter and more attention grabbing.

Boom. So this is a lot better.

Cool. This is very, very simple. Don't leave your family with funeral costs. Protect your loved ones from unexpected final, final financial burdens with final expense insurance. Blah, blah, blah, blah. This is good to go. We don't really want to overthink this. Ultimately, I'm going to be honest with you guys. Like the ad copy is important, but the most important thing of all is your creative. So don't stress over the ad copy too much. Make sure it doesn't suck, but make sure it's good. And when I say I make sure it doesn't suck, the re. Let me tell you guys why this sucked. First of all, this headline is like really bad because it's hard to comprehend. Ease your family's burden in difficult times. What the hell are we talking about here? Don't leave your family with funeral costs. I know exactly what you're talking about. And then as we cherish every moment, like we have to speak. So this is a tip for you guys. Whenever you're writing ad copy or anything like that, like headlines or whatever, write it on a fifth grade level. So this is like speaking to, you know, a college student and this is speaking to a fifth grader.

So that's the, that's the reason that I say that one sucked and this one doesn't.

So headline. I'll just do protect your family from funeral costs.

There we go. And then my call to action is going to be learn more.

Call to action. So instant form. Let's do create a form. So I'm going to title this form.

Final expense form number one. We're going to go for more volume for the intro. I'm going to say actually I'm going to remove the intro. I don't want the intro. I just want them to go straight into it. Right. So questions you're always going to want to ask one fill in the blank question and one multiple choice questions or more multiple choice questions. The more questions you ask, the more ammo you have on the sales call. And sometimes it makes it a little bit more expensive, but not always. So we're going to do add question. I'll do one multiple choice. I always like to go beneficiary. So if you qualify, who will be actually. Tell you what, I'm actually going to do that as my fill in the blank question. I'll tell you guys why. So if you qualify.

Who will be.

Your beneficiary? Right. So the reason guys, that I like to ask this one is a fill in the blank is because they're going to tell you the actual person. And so when you call them up, you're going to be like, hey, Ms. Jones, I saw that you said that you wanted to leave your, you know, your beneficiary would be Bruce Jones if something were to happen to you, which is like her son. So it hits a little bit more and you know, really jives their memory that they actually filled something out. So I always like to do that as a fill in the blank question. That's kind of a new one that I've done. And then here you can do, for example, do you currently have.

Insurance coverage? And then I would just do yes.

And I'm looking to add more or get a, get a better price.

Space.

I don't know why it's doing that. Weird to add more or less.

Lower my rate.

I don't know why it's spacing the L there, but we'll just go with it. Or no, this is my first. Or no, I do not have coverage.

Boom, that L is really bothering me. So I'll maybe just do. No, I'm looking to add more. Yes, and I'm looking to add more. No, I do not have coverage. And then if you qualify, who will be your beneficiary? Now here, pre fill questions. This is basically where we're asking them what inform like their contact info essentially. So I'll do. This is where you tell people how you're going to use their information. So let me know how the information will be used so I can get a phone call. Hang that up.

So I'll just say we will use this information.

To contact you regarding your results.

And then I'm going to delete full name because I always like to get first and last. So username first name. I add that first.

And then last name. So I'm going to do first name, last name, email, phone number.

State. You can. So if you want to, you can ask for street address. I usually do, but not always just because sometimes it makes it more expensive. But street address can be good to have because when you're on the call People have some like random name for their street, like you know, Pocahonta, Kwapo, whatever, road, just like some random stuff. And sometimes it's kind of hard to understand people over the phone. So I always think that having the street address can be helpful. And it's also another point of point that you can use to kind of be like, okay, this is what I, this is the information that you gave me. So as you guys saw, I just added phone number straight out of the city, state and postal code. Let's see if there's anything else I need. I already know their country, they're obviously in the US and then I just need their date of birth. So first name, last name, email, phone number, street address, city, state, postcode and date of birth. That's all I need there. Next, privacy policy. So basically just you can have Chat GPT create your privacy policy and then just add it to your website. If you use a go high level CRM you can create a website there and then just use that link. I'm not going to go too in depth on this. If you guys need help with the privacy policy, just drop it in the comments below or hit us up on the Facebook PA group would help you. I'm just going to put google.com don't do that because your ad will get rejected. But just for the sake of this video, that's what I'm going to put. I'm going to say privacy policy custom disclaimer. So here's where I need to add what I'm actually going to do. So terms and conditions for, you know, add your agency name or your personal name or your page name. I think I called mine Senior Choice Life Insurance.

So here I'm just going to say by submitting this form, I am giving express.

I'm giving written consent, I'm giving consent to be contacted by Senior Choice Life Insurance via sms, email.

And.

Phone call. Boom. And then message for leads. So essentially this is what they see after they fill out the form. And I always like to find a way to get something else out of them. Right, because I got the information, how can I qualify them even more? So one thing you can do is put a survey. So if you use go high level you can make a survey there, ask them more questions. Not you can use like Jotform, which is another way to do it. And basically you just ask them like more health questions, different things like that. So basically what I'll do is like I'll say something like wait, there's one more step.

There'S one more step.

Right? Or we'll just say, wait, you're almost done.

And then I'll just say, next steps.

And then if I'm doing a survey, I can say, complete the survey.

By clicking.

The link below so we can see which part of the program you qualify for. Boom. And then I can just say.

Get pre.

Qualified. Right? And so that's if you're doing the survey. If not, you can just say, book a time on our calendar so we can see what part of the program you qualify for. And you would just sub that out. And then you could pull put in your calendly link, right. Or your calendar link from Go high level, whatever you want to use. So I'll just say calendarly.com calendly.com boom. Cool. So we're almost finished, guys. You guys are doing great. If you're following along, hopefully you're pausing this video, catching up, doing all that. So we'll click Create form. We've got final expense form one. And done. Boom, baby. We are making good progress here. So I'm going to publish ad number one.

And then obviously you're going to have to add in your payment info. I'm not going to do that here. So I'll just hit close. Do it when you're creating it. But I'm not actually going to be running these ads. So ad number two, right. Because again, we want three.

So next I'm going to duplicate this. I'm going to do ad number two, and then I'm going to go in and download this other ad. So I'm going to upload all three of these ads, actually. So we go and download them. So I'm going to get page three here, download. Let's also get page four here.

Download. And then let's also get page four.

Boom. So we got both of our ads in. Let's go ahead and upload these into Facebook. So I'm going to go to Ad Creative and basically, I know I kind of went through that pretty fast. I just duplicated ad number one so I could do it again. So I went over to ad number one, duplicate, leave all this the same and just click duplicate. And now I have ad number two. And so I want everything to be the same. I'm just going to change the image, which is why I duplicated it. So then I'm going to scroll down, add creative, delete, add media, add image. And now I'm going to upload my other two ads.

So we'll wait for those to load. There's ad number one and ad number two or ad number two and ad number three. So again, leave all this as original hit. Next. Done.

You guys are doing fantastic. Boom, boom, boom. Publish this one. Not going to publish it because I have to add a payment info. So we're going to duplicate it one more time.

And we're going to do our other ad now. Wait, because I'm about to show you guys something super important. Do not click off this video yet because this very thing could make or break your success. Actually. Seriously. So ad number three, add creative. We're going to delete the media. We're going to click add media and now we're going to use this blue one. So we have three total versions of this ad here in our ad set. Original, original. Next, next. And done. Boom. So we got our three ads here. Cool. Perfect. Ready to go. Obviously you guys would be publishing this. It will not allow me to publish it because I don't have a payment method in there. You will, so it won't be a problem. So we got ad set number one complete. As you guys can see, the three ads are loaded up in there. We would publish them if we could, but we cannot. So now we're going to duplicate this first ad set. We always want to have two ad sets. The reason why is because it gives you more chances to win. Right? If you shoot a basketball one time, you might make it or you might miss it, but if you shoot it twice, you have a better shot of making at least one. And all we need to do is make one. So what you're going to do in the second one, what you guys saw I did in the first one is I did no detailed targeting. And this is basically if you've ever heard of like interest targeting with Facebook. That's what this is. So I'm actually going to add that on the second one. So I'm going to go in here, I'm going to find an interest and there's a bunch of different interests you guys can use. I recommend using something that's going to be super broad like Walmart. So if I just do Walmart. Make sure you do Walmart. The interest. So these are just people that like Walmart. Now why does this work? Because a lot of times the people we sell final expense to do indeed shop at Walmart. So I can just add them in there. Another one you could do is like family and you would do these separate. So family as a social concept. That's another really big audience that you're going to be able to Target. So I'm going to just do Walmart, because I know that this one works pretty well. Then I'm just gonna add in Walmart there. So this is Walmart, Arizona, North Carolina, Texas, and I'll hit publish.

So basically what I have here, we're just gonna review this so you guys can see is we have one campaign, we have two ad sets, and we have three ads under. Under each. And each ad set is spending $20 per day. Now, of all of the structures that you guys will see, people show you on these setups, this is the highest performing one that I've seen, especially on lower budgets under like $300 a day. So if you're just getting started with Facebook ads, this is by far the best way to do it. So with that being said, that literally is it, guys. That's exactly how you set this entire thing up. I showed you how to set up the Facebook page. I kind of showed you guys how to do the business manager and ad account, if I being honest, because Facebook wouldn't let me create another one. But I definitely showed you guys how to make the ad and then also set up the campaign. So that's pretty much how you do everything, how you start generating your own leads in 2024. And if you guys need any help, as you guys are doing this, jump inside of our Facebook group, we're happy to help you. And if you want to see another video about how to set up your Facebook ads and actually use a even more effective type of ad that you're going to want to check out, this. This video right here, where I break down the most effective ad type for getting tons and tons of Facebook leads. Take care, guys. Thank you so much for watching, and I will see you in the next one. Peace.