How to Generate Life Insurance Leads On Facebook In 2025 (FREE Tutorial)

Timothy Schucker walks through building a Facebook lead campaign for life insurance in 2025. He shows how to create ads in Canva targeting veterans and final-expense buyers, then sets up a campaign with a $50-200/day budget, instant forms that collect name/email/phone/state, and SMS verification to validate leads.
Questions this video answers
Minimum $50/day; up to $200/day to start (example used: $100/day).
Schedule the campaign to start at 12:00 AM (midnight) the next day (speaker example date: scheduling from Feb 8, 2025 to start Feb 9, 2025 at 12am Eastern).
Leads campaign → Manual leads campaign; use Instant Forms and performance goal "Maximize number of leads."
Contact fields: First name, Last name, Email, Phone number, State. Custom questions: Multiple-choice "Which branch of the military were you in?" (Army, Marines, Air Force, Navy, Other) and short-answer "If you qualify, who will be your beneficiary?"
Require SMS verification on the Instant Form to ensure phone numbers are valid; speaker notes it will increase lead cost but greatly improve lead quality ("100,000% worth it").
Chapters
Ladies and gentlemen, in this video, I'm going to show you the most simple, effective and powerful way to generate hundreds or even thousands of life insurance leads in 2025. I'm going to be showing you guys step by step how to generate your own life insurance leads on Facebook. So without any further ado, let's go ahead and dive right in. Alright, so in this video, the first thing I'm going to show you is how you can create winning ads inside of Canva in just five minutes. These ads are going to be ads that generate high intent leads for a low cost. It's important that you get leads that aren't just low cost, but they're also high quality. So I'm going to show you guys how to do that. The next thing I'm going to show you how to do is how to load those ads into Facebook and set up everything on side of Facebook so that you can generate leads and also how you can even verify the phone numbers on Facebook. So without any further ado, let's go ahead and jump right in. I'm going to open up Canva and we're going to get started. Alrighty. So if you guys aren't familiar with Canva, this is a free software that allows you to basically make, you know, tons of designs inside of Canva, very, very easy to use. And for people like myself that have no graphic design experience, it's very simple. Now let's go ahead and create an ad in just five minutes. Now, before we do that, I want to show you guys something that's extremely important. And ultimately, when it comes to generating high quality leads, there's kind of a pyramid or a pillar that you need to understand. Okay? So at the bottom of the pyramid, I'm just going to use text to show you guys this. At the bottom of the pyramid, we have to understand that the most important part when it comes to generating high quality leads, because we're going to talk about low cost, but quality is ultimately the most important thing. Right? The bottom of this pyramid, the most important thing is picking the right market. Okay, I'm just gonna draw this out. So we got market, we got angle, we got creative, and then we got targeting. Okay? So I'm going to show you guys kind of what this means and then this will kind of set the tone for why I'm actually doing what I'm doing here. So when it comes to making winning ads, we need to understand these four things. And this is basically from bottom to top. This. Let's just say this is Like a pyramid. This is going to be the most important to the least important things. Okay? Most important to the most important to least important. It's like a pyramid like this. Okay, so when I say market, what do I mean? Well, the market is essentially the group of customers that you want to target. So, for example, the senior market is a market. Okay? The new parents market is a market. New parents, seniors, those are both markets, right? Or retirement planning. That is also another market. Right? So we want to pick a market. Now, ideally, you guys are watching this video. You already know who your market is, who you're selling to. But it's very important that you understand that, because what comes next is going to be the angle. All right, now, the angle. This is honestly one of the biggest things that I found is results in quality leads versus low quality leads. All right, we're going to talk about that in just a sec. So quality leads versus low quality leads. A lot of this comes down to the angle. Okay? Now, the creative. This is essentially the ad that we make. So we want to pick the right market. We want to advertise to them in the correct angle with the correct messaging, and then we want to make an ad that's actually attractive. And then we want to target them on Facebook. We want to target the correct people. Now, in order, this is most important to least important. So let me show you guys an example. Let's say in this example, a lot of people sell final expense. So I'm just going to do this specifically for final expense. So if I'm selling final expense, well, there's a couple different markets or angles that I can approach this with. But one thing that I know is that in final expense, there's a lot of people that can typically be lower income. Right? Now, the problem with final expense sales doesn't necessarily come with the fact that you're selling final expense, but it's because you're selling to people that don't have an income. So let's think, how could we solve that problem? Well, what if we targeted people that we know have an income? Well, let's think about it. Who that buys final expense and is a senior also has a guaranteed income? Veterans. Bingo. Right. So you guys kind of see how this is playing out? I figured out, here's my market, here's the angle, or the sub market that I want to kind of talk to. So I'm going to make the messaging of my ad talking to veterans. And the next step, what we're going to do right here is I'm going To show you guys how to make an ad that's actually attractive and that actually gets conversions. Alrighty. Now, in Canva, it's very easy and simple to make ads. And right now, at least at the time of making the video, there is a type of ad that's so easy to make but also just kills it. There's a lot of like most of the ads that you see on Facebook right now are video ads. So there's a very like wide open.
Wide open space on Facebook, I guess you could say, to just hit people with photo ads. And they're also really easy to make. So it's a, it's a good time to be generating leads. Okay, so for example, I can go make this ad and well, who am I targeting? Veterans. So a very simple ad that I can do is literally just up here, I can just say veterans, right? The ads that I run targeting life insurance agents to buy my lead generation services, which we help, you know, over 50 agents, we run their ads for them and do all of this for them so they can just focus on selling. But that's besides the point. Link in the bio if you want to learn more. I literally just put up in the top, it just says life insurance agents. So when you guys are scrolling through your feed, you may even see my ads. The first thing you see is life insurance agent. So it catches your eye because you know I'm talking to you. It's all about the messaging. So an easy way to do that is with a call out. So I'm just going to say veterans right now. The next thing under veterans, I can just say here's where I kind of want to get into like the pain a little bit or I want to have some kind of a hook, right? So for example, we know that there's a common misconception with veterans where they believe that the VA is actually going to pay for their funeral, but the truth is it's not. The VA does not pay for their funeral.
So I could say bad news, right? That's going to catch my attention. Bad news. What bad news? Right.
The VA.
Will only pay. Let me figure out the exact number real quick. All right, so here we go. Pulled from chat GPT service Connected Deaths. They'll pay 2,000. Non service, they'll pay $978. All right, which is nothing, right? The VA will only pay $978 towards your funeral.
Now I'm going to make this a little bit smaller. We're going to move this up. We're going to adjust the Line spacing a little bit so that it's a little, you know, shorter. The VA will only pay 9, 978 dollars towards your funeral. How will you, how will your.
Pay for your burial when the average.
Cost is $15,000?
And then I can say.
Luckily there's a new life insurance.
Program.
For veterans so you can get.
So you can cover the difference.
Now guys, is this like the best copy ever or is this like an extremely well thought out or well written ad? No. Okay. Obviously not in this video. Like you guys are seeing. The goal is to do this in five minutes. So this is very quick and rushed, but there's honestly a decent chance that this ad could perform. And at the bottom I'll just say something like click Learn more, see if you qualify. Okay, so click Learn more to see if you qualify.
I can add this here and these like text based images, image ads, they actually do pretty well right now. How can I make this ad a little bit more eye catching? Well, what I can do is kind of go in here and I can add different colors to make it pop. So for example, I'm going to go in here, I'm going to make this bad news bright red, right? And then I could say the VA will only pay 978 towards your funeral. So I can make this in yellow so it kind of catches their eye. How will your family pay for your burial when the average cost is $15,000? Maybe I'll make this like blue. Luckily, there's a new life insurance program for veterans and then I'll just. I'm going to change this to get up to 50k in coverage.
And I'm going to make get up to 50k in coverage and I'm gonna make this green, right? And then click Learn more to see if you qualify. And I can just make. Learn more like yellow or something. Right now what I could do is I can also take this little pin icon and I can go in here and like circle it, click Learn more to see if you qualify. And then I can like add an arrow pointing there.
And then I can also go in here and like underline veterans. And you guys see how like this is a very ugly ad. It's very ugly. It's not attractive, but it's going to catch your eye. You're going to be like, what the hell? Why is there like drawing all over this thing and it's calling out veterans. Like this is speaking to me. Like, at the very least it's going to stop somebody from scrolling on Facebook. Veterans, bad news okay, this is definitely gonna catch someone's attention, and then they'll go on and read the rest of it, and then they'll click. Learn more. So in a very basic sense, very simple form, this is a winning ad formula. Now let me give you guys another one. All right, so another thing that I've found works really well in ads is having people tap on the ad. Right? Things that are interactive work very, very well. Okay, Now I'm going to spend a lot of this video, guys, just to kind of set expectations. A lot of this video is going to be me creating these ads because ultimately, this is one of the most important things when it comes to generating leads on Facebook. So what I've found works really well is like tapping. Okay? So if they can tap or interact with it, it's going to get higher engagement on Facebook. So what I'm going to do, let's. Let's take our same concept. We'll use veterans again. Veterans.
And then I could say.
See the cost?
Okay. I'm going to say veterans, calculate.
The cost of life insurance.
For free. Right? Now, I'm not saying life insurance is free, obviously. I'm just saying that to calculate the cost is going to be free. Okay, So I can do veterans calculate the cost of life insurance for free. I'll probably just make this capital.
And then what I could do is.
I'll go back and kind of edit this later, and then I'm going to. I'm going to give them something to tap. So tap your.
Military branch below. Right? You can give them something to tap it. It's going to increase the engagement, which ultimately means that your ads are cheaper to deliver.
And you're going to get more leads. Right? So then I could go and I could do, like, Army.
I'm going to try to find something that, like, doesn't have guns, but I could go army. All right, Then I could go Navy.
I don't like these, like, little characters. They kind of look dumb. But I could do this one for Navy, and I might have to play around with this a little bit, but Marines.
Those are. That's literally naval officers. Marines and then air Force. All right, so I'm gonna play around with this for a minute and find something I like, and I'll show you guys. All right, so I played around with this a little bit. You can tell I'm not the one that designs the ads for all of our clients. I have somebody else on my team that does that, but you can kind of get the idea, right? So it's like veterans calculate the cost of life insurance for free. Tap your military branch below. They tap army, they tap Navy, they tap Air Force, they tap Marines. Now, people that are going to click on this, they're already interested in life insurance, right? That's why they would want to know the cost of it. So they're at the bottom of the buying cycle, which means that they're going to be higher in 10. Now, again, is this the most beautiful ad in the world? No. Is it probably going to be the top performing ad that you've ever seen and get you leads for years? Maybe, but probably not. But if you ran just these two ads, you would probably get leads that started coming in. And if you made ads similar to this and tested multiple versions, you would guaranteed start to get leads coming in. So now that we've got a two ads, I'm going to show you guys how to load these into Facebook and how to tweak it and set it. All right. All right, so real quick, I need to interrupt the video because if you're a life insurance agent, chances are you're doing one of three things. You're either buying age leads, you're buying leads from your imo, or you're buying leads from a lead vendor. And chances are you are way overpaying for those leads. And not to mention the leads never even pick up the phone. Well, that sounds familiar. Then give me the next 15 seconds and I'm going to show you something that's going to completely change everything. We just launched insurance agent Freedom School, which is an entire training platform and program that will show you how to fire your lead vendor and cut your lead cost to 110 of the prices that you're paying right now. This is a program that I used to sell for over $2,000, but right now you can get access for just 99 bucks a month and try for free for seven days. Inside, you'll learn everything that you need to know to fire your lead vendor and cut your lead costs. You can start generating way more profits in your business. Not only that, but whenever you join, I'm also going to give you access to a dialing software that has allowed us to see answer. It's as high as 20%. So if you make 100 dials, that means 20 people are answering. So I'm going to include a link down below this video to get access to a free trial. All you need to do is click the link down below and start your free trial to fire your lead vendor, generate more profits, boost your answer rates, and Start making more money in your insurance business. Now back to the video. Alright, so we're now inside of our Facebook ad account. What I'm gonna do, the first thing that I need to do is go over here and click on create. Okay. Now this video, I'm gonna assume you've already made a Facebook page and an ad account. If you haven't, go back and do that. There's other videos on YouTube that will show you how to do that. This is just gonna be showing you how to set up the campaign and create the ads which are the most important thing. So we're gonna select leads campaign. We're gonna click continue. We're always going to go with manual leads campaign, don't do tailored. Then I'm going to go in here. The campaign name, I'm going to call this, for this example, I'm just going to call this YouTube video.
Facebook campaign.
For veterans. Okay.
Nowadays you do need to go in here and select financial products because we're selling insurance. So make sure you go in special categories and select financial products and services countries. We're obviously going to leave this as the US.
And then we're going to scroll down. Okay, Set advantage campaign budget on and here's where you're going to set your budget. So in terms of the budget, I recommend a minimum of $50 a day starting off. Go up to a maximum of like 200 a day to start and then you can scale and increase from there. So let's just say we're gonna do 100 a day. Right now a lot of people that I talk to especially, they're, you know, kind of new in getting into the business. They'll say like that's a really high budget and they need to start with something lower. What I've found is that the best way for you to solve money problems is to sell more insurance. And so the faster that you get more leads, the faster you're able to make more sales. So if you start on a budget of like 20 a day, you're gonna maybe get two, three leads a day, right? So it's gonna take you a couple weeks before you even have enough leads to like really start calling and working them. Whereas if you spend more faster, you're gonna get more leads coming in quicker, which means you have more people to call, which means you can sell more policies and then invest back more. So that's my philosophy with it. I would recommend trying to like set a budget for what you can spend, assuming you make no sales and then try to spend that In a quick period. A quick period. Don't spend more than like 200 a day to start, but try to get as many leads as possible quickly make some sales and then reinvest it. But ultimately the goal is you want to have your ads running consistently for a long period of time and you never touch them and turn them off. So we're going to do 100 for this example. Now we're going to go in and we're going to create our ad set. I'm just going to call this main ad set and then I'm going to set this for instant forms. Okay. This is the easiest, quickest way to get started. Then you need to select your Facebook page. I'm just going to run this one's assurance. This is what we used to have our free lead program on. So we'll just use that one performance goal. I'm going to go for maximize number of leads because I don't use HubSpot, so I can't do this whole like connecting with the conversion API. Just stick with maximize number of leads for now. If I test this, I'll let you guys know if it's. It's better. But just use maximum number of leads. Leave dynamic creative off for budget and schedule. We're always going to schedule this for the next day at 12am okay, so today is February 8, 2025. I'm going to schedule this for tomorrow at 12am Eastern. The reason I do this is if I start running it now, Facebook's going to spend all of my budget and. And then it's not going to optimize properly. So I want it to start at midnight. So has the full day to spend my hundred bucks or whatever your budget is. Now for the audience. Right, here's where we're going to set our.
Our states that we want to run in. Okay, so I'm going to go under locations and I'm going to click edit. And then basically what I found works really cool is you can go and you can add locations in bulk. Just paste in all your states. So a lot of people have like 25 states. You can go in under regions or states and you can just type them in. So New York, well, obviously we wouldn't do New York. Let's just say North Carolina, Arizona, Texas, California. Right. And I can just do that, match locations, check that they're here. It's going to add like Baja, California and Mexico. So I just want to make sure I clear that out. Then I can do add these locations. Now I have that there now here's the tweak that Facebook made that makes it a little bit more tricky. But I'm gonna show you guys a way around this. So it's gonna say age and it won't let me change the age because we're advertising insurance. I hate that Facebook did this. It kind of sucks. But there's a way around it and I'm gonna show you how to do that. And they also added a new feature that actually makes it better to run ads on Facebook for insurance than it ever has been before. So we're gonna have to leave the targeting open for final expenses is not as much of a problem. But if you're doing term or iul, you will tend to get some people that are maybe aged out. So that's where you're gonna have to kind of like tweak the, tweak this a little bit. So now we're gonna go next, we're gonna go into our ad and we're going to. I'm just gonna call this ad number one.
Normally what I will do is I will add in three different ads for this example. Just because I'm trying to make this a quick video so you guys can get as much value as quick as possible. I just made those two ads, so I'm only going to upload two. Normally I would do three. Okay, so ad number one, we're going to scroll down, make sure your Facebook page is selected. If you have a connected Instagram account, you also connect that there. We're going to turn off multi advertiser ads and then we're going to go to setup Creative, going to select image ad and then I'm going to add my primary text. So your primary text is basically just going to be your ad copy. Right. So what I'm going to do is I'm actually just going to use the exact ad copy that I have here and that's going to be my primary text. So I'm just going to say veterans.
Bad news. The VA will only pay 978 towards your funeral. Right. And then I'm going to say how will your family cover the cost when the average cost of a funeral is $15,000. Luckily there's a new life insurance. You guys get the picture because we just wrote this together. Right click. Learn more to see if you qualify. Just move that out of the way and there we go. Right. So I usually would just use like a lot of times if you guys see my ads for, you know, advertising insurance lead generation services online, you guys will see most of the time, I'll just take my video script and then that will be my ad copy. Right now Facebook's also going to give this. These like other AI generated ones. I could use these. You know, I might as well add them just to apply the text variations and it gives me a couple different ones that it's going to test. What I found is the more. The longer I've been running ads on Facebook, I've been running ads on Facebook for about eight years now. The longer I've been doing it, the better Facebook has gotten and the more you can kind of just like trust them and let them test as many things as possible. Right. So then headlines. I could say life insurance for veterans.
I could say the best life insurance for veterans.
And then I could say.
Veterans don't buy life insurance before.
Reading or before checking this. Right. And then it's also going to give me tons of different headlines. I could also do like bad news for veterans. Right. I just want things that are going to catch people's attention so they read my copy and look at my ad. Then under call to action, I always do learn more. And then we're going to go next. Now is when we're actually going to upload our. Our media. Okay. So I have these ads that we just created. I'm just going to go and download them one by one. So I'm going to pause the video while I'm doing that. Okay, perfect. So now my ad is uploaded. You can see right here. This is kind of a mock up of what it will look like. Veterans, bad news. The VA will only pay 978 towards the funeral. Right. You guys are kind of getting the picture now we're going to scroll down. We're going to leave description blank. We're going to leave this as it is. And now is when we need to actually create our form that people are going to fill out when they go to become a lead. Okay. So I'm going to show you guys. I'm just going to create one from scratch. We're going to go create a form and these are some of the tweaks that Facebook's made. So forms for financial products and services, employment and housing ads. When you create your form, make sure your questions and information are inclusive. Cool. So we're going to go continue. We're going to call this. I'm just going to call this life insurance form one. We're going to do more volume hit next. Now I want to say here's where I want to kind of deter people that are not my ideal customer. Okay, so I'm going to say something like.
Veterans.
See if you qualify for.
Up to 50k in life insurance. I'll just say in coverage. Okay, now here I want to add, I can either add a paragraph or I can add lists. But the goal here is I want to essentially deter people that are under the age of 50. I'm just going to say this program is designed.
For veterans over the age of 50 who want to protect their families. Boom. Now I'm gonna hit next. And here, Facebook, they took away our ability to actually add and ask date of birth, which kind of sucks, but it is what it is. So what I usually will do up here under questions is, is I'll add one multiple choice question and one fill in the blank. So the goal with this, just so you guys can kind of understand where we're coming from here, is we want to create a question that is going to prompt like, we want to ask questions that are going to make it easier for ourselves when we call these people and are trying to sell a policy. Right. Hopefully that makes sense. So a good question that I could ask that would be a good conversation starter, particularly for a veteran, would be something like, which branch of the military.
The.
Military were you in? I just go branch. Then I can say Army. I could say Marines.
Army, Marines, Air Force.
And then Navy. And then maybe there's some like other random thing that they did that was like kind of in the military, kind of not. So I gotta say other. Right. Or maybe they're in the Coast Guard, for example. So there I have my multiple choice. People are gonna be able to go through this and I'm gonna be able to like have that, have that on the conversation. So when I call someone, I'm like, hey, you know, Jim, I saw you just filled out the form about, you know, protecting your family, getting some of kind coverage. It looks like you were in the, in the army, is that correct? Right. Looks like you're in the army, is that correct? Awesome. You know, my uncle was in the army or this or that. It's a conversation starter. Gets you into the, into building report. Another thing I like to do as well is.
Short answer. Okay, so short answer question. I usually my go to for this is if you qualify, who will, who will be your beneficiary? All right, this one always works really well because they're gonna usually put the person's name and if they don't put the person's name, they're gonna put like my daughter, my wife, my son. Right. But if they put the person's name it's like hey, you know, hey Tim, I was just calling. You said that your fiance Rachel would be your beneficiary. Right. That's obviously going to catch my attention and you know, jog my memory and it's going to get me bought into the conversation. Right. So now the next part is the contact info under description just put we will use your information information to contact you regarding your can't type your results.
All right, now here we want to put.
Always like to do first name, last name instead of full name. So first name.
Last name. I'll do this first, first name, last name, email and then I'm also going to do phone number.
And then remember we can no longer ask for date of birth here. So what I will do is I'll also want to get their state. Okay, first, last email, phone number, state. Right now I can hit next and here's where I want to paste in my privacy policy. If you guys don't have a privacy policy you can actually use our CRM. We have a whole CRM that like has funnels pre built into it. So you can just use that. So click the link down below. There's going to be a free trial to sign up. I'll also show you guys at the end like where you want to send the leads once you get them. But I highly, highly, highly recommend using a CRM I'll give you a 14 day free trial to. Ours is the same CRM we personally use to write $40,000 a month selling life insurance over the phone and that we use to scale our agency to $100,000 a month. So get your privacy policy from that CRM if you don't already have one and if you do have one, you're just going to paste it right here. All right. The next thing you need to add is a disclaimer. So just use mine. You can just copy this one right here. So I'm just going to say you'll instead of saying name of clients Facebook page, you just put in your Facebook page and then just go in here and make sure this is all looks correct. Okay, so I'm just going to say terms and conditions for assurance. Just put in whatever your Facebook page is there, right? Then again you're going to paste your privacy policy here. I'm just going to put google.com because I'm not going to add in a privacy policy here for this example. Then I'm going to hit next. Now this part here gets is where like honestly this is very, very important because here you can decide what action you want people to take, right? You can have them go to a website and book an appointment with you. You can have them inbound call you or you can have them start a chat with you on Facebook, messenger or WhatsApp. So there's a lot of different ways you can go. I'll tell you guys, the ones that I've tested, what I've seen works really well. Going to a website always works. You can get a lot of appointments. The only problem is sometimes it can be a little difficult to get those appointments to show Calling a business.
Literally they're calling your phone telling you they want to buy. I would recommend using a CRM number which we have, you know, just use our CRM link down below. 14 day free trial. And then there's also automations if you miss the call that will reach out to them, right? So Call Business is another good one. Just make sure you're checking for those calls. And then chatting on messenger is also really solid. We have automations built into our CRM. Again, not to beat a dead horse, but I mean guys, it works really, really well and it's literally built out for you for life insurance, telcel. So just go start a free trial and try it. But you can have them chat with you on Messenger. For this example, I'm just going to do Call business because it'll be easy to set this up. And then I'm just going to put in a fake phone number here. 480239. Right? You guys get it? Cool. Whoops.
Cool. Now whatever action you set, you need to incentivize them to take that action, right? So if it's Call now, I'm going to say wait, there's one more.
More step. Dot, dot dot.
Click.
Call now to finalize your quote.
Let's see. To get your free quote and check which part of the program you qualify.
4. Okay, so now I'm incentivizing them to take action now. All right, click Call now to get your free quote and check which part of the program you qualify for. And then they're going to click Call now. Now regardless what I also like to do is I, if I check this box, it's also going to start a conversation in messenger and if you have, if you have a CRM, you can also set this up yourself or you can just use ours where we have this built out. It'll then message them back and forth on Facebook messenger and start confirming information and getting them responding so you can Take over and get them on the phone. Okay. So I like to try to hit people from as many angles as possible. I'm going to call them, they can call me. And then I'm also starting a convo with them on messenger and that is huge. So I'm going to just click create form.
This is not correct because I just changed the form so that's gonna go away. And then here's something really cool that Facebook actually just added and this is freaking huge. You can require SMS verification to submit the form. Now obviously this is gonna make your leads more expensive, but is 100,000% worth it? All right. Because all of the numbers are gonna be correct.
So tick this box. Your leads are going to be a little bit more expensive, but it's going to be worth it. So require SMS verification to submit the form. Then all I have to do is hit publish. Alrighty, perfect. So now we have ad number one. And all we have to do to create our other ad because we've already set up everything is we just click duplicate. Leave all the same original campaign, hit duplicate. Then I'm just gonna change ad number one to ad number two. Okay.
Now can scroll down and I just want to go here under media and click delete. And then I'm gonna add my other image. Right, so just go down to media select here, hit next. Next. Done. And now I have both of my ads. Alright, so then all I need to do, I want to also make sure I check SMS verification. And then all I have to do here is just hit publish.
And then you'll do this for however many ads you want to create. I recommend starting with three ads. Okay, Start with three ads and then launch your ads from there are cool. So let's talk about once you have that set up, where are you going to send the leads? And there's really two main ways that you can do it. One, you can use a CRM, which I highly recommend. Obvious. I've been talking about ours quite a bit. I mean it works really well. I have no, like there's no reason you wouldn't use it if you're using life. If you're selling life insurance over the phone, it's like the best thing out there and we've literally used it ourselves to scale to 40k a month. But any go high level CRM is going to integrate directly with Facebook. So what you'll want to do is set it up where once a lead comes in, it automatically sends it into your CRM. And if you guys want a video on how to do that, just comment down below and I can make one. I'll show you guys how to set that up. The other way is you can use a tool like Zapier to send it to like a spreadsheet which I very highly do not recommend because it's extremely inefficient. But those are kind of like your two options of what you can do. So if you guys want access to these two ads that I created so you can run them yourself, right? I will say I've never personally spent money on these because I just created them now. But if you guys want these ads, I'm going to give you guys template links. You can actually edit them and mess around with them. Just click the link down below. I'm going to include a link where you can jump in into your email and your name and I'll actually send you over these ads so that you can run them yourself. Now, if you guys want more help with lead generation so that you can launch the ads, scale them up and ultimately make way more profit selling insurance, you have two different options. You can either do it yourself. And the way that you do that is we have a course linked down below. It's called Insurance Agent Freedom School. And if you click that link, you're actually going to be able to get a seven day free trial to Insurance Agent Freedom School to learn how to generate your own leads, the more advanced strategies, or if you have a little bit more money and you just want our team to do it all for you so you can just focus on selling. There's also going to be another link down below to apply to work with us and hire our advertising agency to generate leads for you. So hope you enjoyed the video and I'll see you guys soon. Take care.










