How to Generate Life Insurance Leads On Facebook In 2025 (FREE Tutorial)

13 Mar 2025 · 34 min
34:09

Timothy Schucker walks through building a Facebook lead campaign for life insurance in 2025. He shows how to create ads in Canva targeting veterans and final-expense buyers, then sets up a campaign with a $50-200/day budget, instant forms that collect name/email/phone/state, and SMS verification to validate leads.

Questions this video answers

Minimum $50/day; up to $200/day to start (example used: $100/day).

Schedule the campaign to start at 12:00 AM (midnight) the next day (speaker example date: scheduling from Feb 8, 2025 to start Feb 9, 2025 at 12am Eastern).

Leads campaign → Manual leads campaign; use Instant Forms and performance goal "Maximize number of leads."

Contact fields: First name, Last name, Email, Phone number, State. Custom questions: Multiple-choice "Which branch of the military were you in?" (Army, Marines, Air Force, Navy, Other) and short-answer "If you qualify, who will be your beneficiary?"

Require SMS verification on the Instant Form to ensure phone numbers are valid; speaker notes it will increase lead cost but greatly improve lead quality ("100,000% worth it").

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